Insights

Growing Offline Presence With over 200 offline studios contributing to 50 percent of revenue, Pepperfry offers opportunities to expand in both online and offline retail channels, targeting customers who prefer in-person experiences and seamless digital integration.

Strategic Market Expansion Recent expansion to Pune and plans to grow across Southern Asia indicate a strong foothold in emerging markets, opening doors for partnerships, local logistics solutions, and region-specific product offerings.

Innovative Customer Engagement Pepperfry’s campaigns like 'Trying to Get It Right' and product launches such as CLOUDDIO demonstrate an emphasis on creative marketing and personalized experiences, providing opportunities for targeted advertising and co-branded initiatives.

Technology Integration With a focus on augmented reality, virtual visualization, and efficient internal processes via advanced tech stacks, there is a potential for deploying new SaaS solutions or tech partnerships to enhance customer shopping experience and operational efficiency.

Investment & Funding Trends Ongoing funding rounds from prominent investors like Goldman Sachs and Morde Foods suggest a promising growth trajectory, making it an opportune time to propose value-driven solutions in logistics, supply chain, or customer data analytics to support scaling efforts.

Pepperfry Tech Stack

Pepperfry uses 8 technology products and services including Criteo, Cart Functionality, ClientJS, and more. Explore Pepperfry's tech stack below.

  • Criteo
    Advertising
  • Cart Functionality
    E-commerce
  • ClientJS
    Javascript Libraries
  • All in One SEO
    Search Engines
  • Google
    Search Engines
  • YouTube
    Video Players
  • Apache
    Web Servers
  • Twitter
    Widgets

Media & News

Pepperfry's Email Address Formats

Pepperfry uses at least 1 format(s):
Pepperfry Email FormatsExamplePercentage
First.L@pepperfry.comJohn.D@pepperfry.com
92%
First.Last@pepperfry.comJohn.Doe@pepperfry.com
7%
First@pepperfry.comJohn@pepperfry.com
1%

Frequently Asked Questions

Where is Pepperfry's headquarters located?

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Pepperfry's main headquarters is located at Vikhroli, Maharashtra 400079 India. The company has employees across 5 continents, including AsiaNorth AmericaEurope.

What is Pepperfry's official website and social media links?

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Pepperfry's official website is pepperfry.com and has social profiles on LinkedInCrunchbase.

What is Pepperfry's SIC code NAICS code?

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Pepperfry's SIC code is 5021 - Furniture NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does Pepperfry have currently?

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As of April 2026, Pepperfry has approximately 1.2K employees across 5 continents, including AsiaNorth AmericaEurope. Key team members include Chief Growth Officer: S. S.Chief Technology Officer: S. N.Chief Financial Officer: M. B.. Explore Pepperfry's employee directory with LeadIQ.

What industry does Pepperfry belong to?

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Pepperfry operates in the Internet Marketplace Platforms industry.

What technology does Pepperfry use?

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Pepperfry's tech stack includes CriteoCart FunctionalityClientJSAll in One SEOGoogleYouTubeApacheTwitter.

What is Pepperfry's email format?

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Pepperfry's email format typically follows the pattern of First.L@pepperfry.com. Find more Pepperfry email formats with LeadIQ.

How much funding has Pepperfry raised to date?

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As of April 2026, Pepperfry has raised $5.1M in funding. The last funding round occurred on Jun 02, 2025 for $5.1M.

When was Pepperfry founded?

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Pepperfry was founded in 2012.

Pepperfry

Internet Marketplace PlatformsMaharashtra, India1001-5000 Employees

Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 

11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline.

Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible.

We've long embraced and injected our eclectic tastes and quirky personality into everything we do. 

Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business.

And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.

Section iconCompany Overview

Headquarters
Vikhroli, Maharashtra 400079 India
SIC Code
5021 - Furniture
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2012
Employees
1001-5000

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

Section iconFunding & Financials

  • $5.1M

    Pepperfry has raised a total of $5.1M of funding over 11 rounds. Their latest funding round was raised on Jun 02, 2025 in the amount of $5.1M.

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