Expansion Opportunity PepperBall is expanding manufacturing capacity in Illinois, including a new 15,000 sq ft facility in Waukegan and consolidating operations from Fort Wayne. This signals rising demand and potential cross-sell of additional non-lethal systems, training services, or related support offerings to new and existing agencies in the Midwest.

Public Safety Growth With over 20 years serving 20,000+ agencies and more than 20 million projectiles deployed, PepperBall demonstrates strong market traction and a proven track record. This positions the company to upsell enhanced training, certification programs, and expanded procurement contracts to long-standing and expanding law enforcement and corrections programs.

Product Portfolio Launch of three new projectiles in January 2026 indicates ongoing product innovation and broader agency options. This presents an opportunity to cross-sell newer projectile types, bundles, and integration-ready solutions to departments seeking upgraded non-lethal capabilities and standardized equipment kits.

Strategic Leadership Recent appointment of a new Vice President of Marketing signals a heightened emphasis on market outreach and demand generation. Sales teams can leverage refreshed messaging, case studies, and targeted campaigns to accelerate adoption among mid-to-large agencies and regional departments.

Financial Health Reported revenue range of 10 to 25 million with a scalable production footprint suggests healthy growth potential. Focus sales discussions on multi-year procurement programs, maintenance and service agreements, and favorable terms for larger, multi-site agency contracts to secure recurring revenue streams.