Strategic Partnerships Potential sales opportunities exist in leveraging Pepsi’s recent cross-industry partnerships (food, cosmetics, jewelry, and entertainment promotions) to offer integrated IT and data solutions that support co-branded campaigns, loyalty programs, and real-time performance analytics.

Digital Commerce Growth With a tech stack including Drupal, Duda, Squarespace and Power BI, there is scope to offer modernization, e-commerce optimization, content management, and dashboarding services to improve digital storefronts, customer journeys, and data-driven decision making.

Scale and Efficiency Recent headcount reduction at a Cheverly plant signals potential efficiency and automation opportunities. Propose IT and automation consulting, process analytics, and cloud-based collaboration tools to help streamline operations and reduce labor costs.

Data-Driven Marketing Pepsi Pulse focuses on trending updates; this indicates a need for advanced analytics, audience segmentation, and marketing tech integration (via The Trade Desk, Hotjar, Power BI) to optimize content delivery, engagement tracking, and ROI measurement.

New Revenue Channels The diverse partnerships with beverage, beauty, and lifestyle brands point to opportunities in launching and managing data platforms, CRM integrations, and secure data sharing for co-marketing ventures and loyalty programs to drive incremental revenue.