Insights

Strategic Growth The organization is a national progressive advocacy group with a modest revenue footprint and a mid-sized team, presenting a clear growth opportunity for platforms and services that scale with mission-driven nonprofits, such as donor CRM optimization, digital fundraising, and targeted advocacy campaigns.

Tech Stack Fit Current tech includes Drupal, Salesforce, Amazon SES, Sprout Social, Slack, Adobe Creative Suite, and Microsoft 365, indicating readiness for integrated marketing, CRM, analytics, and collaboration tools; selling interoperable add-ons or enhanced analytics, automation, and accessibility improvements could resonate.

Platform Leadership Recent leadership addition focused on platforms suggests a priority on digital infrastructure, audience experience, and scalable content delivery, creating naming, onboarding, and governance services opportunities for platform modernization and managed services.

Partnership Momentum Past collaborations with Black Voters Matter Fund and public outreach initiatives indicate openness to coalition-building projects, enabling partnerships around datadriven advocacy campaigns, mobilization tools, and multi-organization fundraising programs.

Outreach Expansion Active online hubs and public-facing campaign elements, plus a history of high-visibility campaigns (including mobile billboards), point to demand for digital publishing, media production, creative services, and performance marketing to expand audience reach.

Similar companies to People For the American Way

People For the American Way Tech Stack

People For the American Way uses 8 technology products and services including Crazy Egg, Drupal, Salesforce, and more. Explore People For the American Way's tech stack below.

People For the American Way's Email Address Formats

People For the American Way uses at least 4 email formats:
People For the American Way Email FormatsExamplePercentage
FLast@pfaw.orgJDoe@pfaw.org
86%
FirstLast@pfaw.orgJohnDoe@pfaw.org
6%
FirstL@pfaw.orgJohnD@pfaw.org
5%
F.Last@pfaw.orgJ.Doe@pfaw.org
3%

Frequently Asked Questions

What is People For the American Way's phone number?

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You can contact People For the American Way's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is People For the American Way's official website and social media links?

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People For the American Way's official website is peoplefor.org and has social profiles on LinkedIn.

How much revenue does People For the American Way generate?

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As of October 2026, People For the American Way's annual revenue is estimated to be <$1M.

What is People For the American Way's NAICS code?

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People For the American Way's NAICS code is 8139 - Business, Professional, Labor, Political, and Similar Organizations.

How many employees does People For the American Way have currently?

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As of October 2026, People For the American Way has approximately 62 employees across 3 continents, including North America, Europe and Africa. Key team members include Chief Operating Officer & General Counsel: D. L., Chief Operating Officer: D. N. A. and Chief Of Staff: G. T. Explore People For the American Way's employee directory with LeadIQ.

What industry does People For the American Way belong to?

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People For the American Way operates in the Political Organizations industry.

What technology does People For the American Way use?

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People For the American Way's tech stack includes Crazy Egg, Drupal, Salesforce, Amazon Simple Email Service, Microsoft 365, Sprout Social, Slack and Adobe Creative Suite.

What is People For the American Way's email format?

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People For the American Way's email format typically follows the pattern of FLast@pfaw.org. Find more People For the American Way email formats with LeadIQ.

When was People For the American Way founded?

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People For the American Way was founded in 1981.
People For the American Way logo

People For the American Way

Political OrganizationsDistrict of Columbia, United States51-200 Employees

People For the American Way is a national progressive advocacy organization based in Washington, DC, dedicated to defending freedom, justice, and democracy. It aims to turn the promise of American rights into reality for everyone, not just the wealthy or powerful, by inspiring civic engagement and mobilizing citizens. The group operates within the political organizations sector, focusing on civil liberties, democratic participation, and the protection of basic rights.

Across more than four decades of activity, the organization has pursued campaigns and partnerships intended to broaden participation and counter perceived threats to democratic norms. Notable collaborations include work with Black Voters Matter Fund to extend outreach and bolster voter engagement efforts. In February 2026, the organization named Arlie Shugaar as Director of Platforms, reflecting ongoing evolution of its organizing and communications capabilities.

Section iconCompany Overview

Phone number
NAICS Code
8139 - Business, Professional, Labor, Political, and Similar Organizations
Founded
1981
Employees
51-200

Section iconFunding & Financials

  • <$1M

    People For the American Way's revenue is estimated to be in the range of <$1M

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