Insights

Advocacy Scale Mid-sized national progressive organization with a stated mission to defend rights and democracy, presenting a potential market for civic engagement platforms, fundraising tools, and supporters-management solutions.

Digital Platform Growth Recent leadership hire for platforms and a history of online hubs and digital campaigns indicate a readiness to invest in platform modernization, analytics, and multi-channel outreach capabilities.

Outreach Partnerships Past collaborations with Black Voters Matter Fund suggest openness to coalition-building tools, partner engagement, event management, and shared campaign ecosystems.

Budget & Scope Revenue under $1M implies a need for cost-effective, scalable solutions with clear ROI, modular deployments, and favorable total cost of ownership for smaller social-good organizations.

Tech Stack Fit Existing tools (email, analytics, content delivery, CRM) point to opportunities in integration-friendly software suites, data-driven engagement, and secure communications that align with current tech usage.

People For the American Way Tech Stack

People For the American Way uses 8 technology products and services including Crazy Egg, Varnish, Amazon Simple Email Service, and more. Explore People For the American Way's tech stack below.

  • Crazy Egg
    Analytics
  • Varnish
    Caching
  • Amazon Simple Email Service
    Email
  • Glide.js
    Javascript Libraries
  • Convio
    Marketing
  • Microsoft
    Miscellaneous
  • Google
    Search Engines
  • X-Content-Type-Options
    Web & Portal Technology

People For the American Way's Email Address Formats

People For the American Way uses at least 2 format(s):
People For the American Way Email FormatsExamplePercentage
FLast@pfaw.orgJDoe@pfaw.org
86%
FirstLast@pfaw.orgJohnDoe@pfaw.org
6%
FirstL@pfaw.orgJohnD@pfaw.org
5%
F.Last@pfaw.orgJ.Doe@pfaw.org
3%

Frequently Asked Questions

What is People For the American Way's phone number?

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You can contact People For the American Way's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is People For the American Way's official website and social media links?

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People For the American Way's official website is peoplefor.org and has social profiles on LinkedIn.

How much revenue does People For the American Way generate?

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As of July 2026, People For the American Way's annual revenue is estimated to be <$1M.

What is People For the American Way's NAICS code?

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People For the American Way's NAICS code is 8139 - Business, Professional, Labor, Political, and Similar Organizations.

How many employees does People For the American Way have currently?

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As of July 2026, People For the American Way has approximately 59 employees across 2 continents, including North AmericaEurope. Key team members include Chief Operating Officer & General Counsel: D. L.Chief Operating Officer: D. N. A.Chief Of Staff: G. T.. Explore People For the American Way's employee directory with LeadIQ.

What industry does People For the American Way belong to?

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People For the American Way operates in the Political Organizations industry.

What technology does People For the American Way use?

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People For the American Way's tech stack includes Crazy EggVarnishAmazon Simple Email ServiceGlide.jsConvioMicrosoftGoogleX-Content-Type-Options.

What is People For the American Way's email format?

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People For the American Way's email format typically follows the pattern of FLast@pfaw.org. Find more People For the American Way email formats with LeadIQ.

When was People For the American Way founded?

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People For the American Way was founded in 1981.
People For the American Way logo

People For the American Way

Political OrganizationsDistrict of Columbia, United States51-200 Employees

People For the American Way is a national progressive advocacy organization based in Washington, DC, dedicated to defending freedom, justice, and democracy. It aims to turn the promise of American rights into reality for everyone, not just the wealthy or powerful, by inspiring civic engagement and mobilizing citizens. The group operates within the political organizations sector, focusing on civil liberties, democratic participation, and the protection of basic rights.

Across more than four decades of activity, the organization has pursued campaigns and partnerships intended to broaden participation and counter perceived threats to democratic norms. Notable collaborations include work with Black Voters Matter Fund to extend outreach and bolster voter engagement efforts. In February 2026, the organization named Arlie Shugaar as Director of Platforms, reflecting ongoing evolution of its organizing and communications capabilities.

Section iconCompany Overview

Phone number
NAICS Code
8139 - Business, Professional, Labor, Political, and Similar Organizations
Founded
1981
Employees
51-200

Section iconFunding & Financials

  • <$1M

    People For the American Way's revenue is estimated to be in the range of <$1M

Section iconFunding & Financials

  • <$1M

    People For the American Way's revenue is estimated to be in the range of <$1M

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