Insights

Premium Eco Appeal Peony’s strong commitment to sustainability, especially its use of recycled fabrics since 2019, positions it as an eco-conscious brand that appeals to environmentally aware consumers seeking durable, timeless swimwear and resortwear pieces.

Luxury Brand Collaborations With established partnerships with high-end retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue, and NET-A-PORTER, there are opportunities to expand sales channels and collaborate on exclusive collections to reach affluent and fashion-forward shoppers.

Distinctive Design Style All designs are created in-house with hand sketches and custom fabrics, giving Peony a unique and authentic brand voice that can be leveraged in marketing campaigns and personalized product offerings to engage customers seeking exclusive and artisanal products.

Growing Consumer Market Operating in a niche of premium swimwear and resortwear with a revenue range of 1 million to 10 million and a dedicated customer base, there is potential to expand the product line or increase market penetration within the eco-conscious luxury segment.

Digital Engagement Tools Utilizing advanced tech like Klaviyo for marketing and React-based platforms indicates a focus on personalized customer experiences and targeted campaigns, which can be further scaled to enhance customer retention and increase repeat sales.

peony Tech Stack

peony uses 8 technology products and services including BugSnag, cdnjs, Foursixty, and more. Explore peony's tech stack below.

  • BugSnag
    Analytics
  • cdnjs
    Content Delivery Network
  • Foursixty
    Content Management System
  • RSS
    Content Management System
  • React
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • Route
    Logistics
  • Klaviyo
    Marketing Automation

Media & News

peony's Email Address Formats

peony uses at least 1 format(s):
peony Email FormatsExamplePercentage
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
50%
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
50%

Frequently Asked Questions

Where is peony's headquarters located?

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peony's main headquarters is located at 37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia. The company has employees across 6 continents, including OceaniaAsiaAfrica.

What is peony's stock symbol?

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peony is a publicly traded company; the company's stock symbol is 600510.SS.

What is peony's official website and social media links?

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peony's official website is peonyswimwear.com and has social profiles on LinkedIn.

What is peony's NAICS code?

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peony's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does peony have currently?

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As of February 2026, peony has approximately 44 employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Owner: R. M.Director: H. S.Digital Marketing Manager: K. B.. Explore peony's employee directory with LeadIQ.

What industry does peony belong to?

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peony operates in the Retail Apparel and Fashion industry.

What technology does peony use?

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peony's tech stack includes BugSnagcdnjsFoursixtyRSSReactEmotionRouteKlaviyo.

What is peony's email format?

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peony's email format typically follows the pattern of First-Last@peonyswimwear.com. Find more peony email formats with LeadIQ.

When was peony founded?

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peony was founded in 2012.

peony

Retail Apparel and FashionQueensland, Australia11-50 Employees

Born from a life-long love affair with the ocean and named after the bloom that signals the beginning of summer. Peony is a swimwear and resortwear brand of authenticity and purpose, committed to consciously creating beautiful pieces that instil freedom, transcend seasons and stand the test of time.

All pieces are designed at peony House, the brand’s beloved design studio by the sea in Australia. Created in-house exclusively, textile prints begin as hand sketches and custom fabrics are designed from the yarn, allowing every piece to be the purest expression of the brand’s distinct handwriting.

All peony materials are carefully chosen with intention and care. All swimwear fabrics are made from recycled content. Uniquely to peony this includes all printed fabrics, custom textures and inner linings. This is the peony standard and has been since 2019.

With its eco-pioneering efforts and innate charm, peony has been featured in Forbes and Vogue, and has longstanding partnerships with the world's leading retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue and NET-A-PORTER.

Section iconCompany Overview

Headquarters
37a Tallebudgera Creek Road Unit 3 Burleigh Heads, Queensland 4220 Australia
Stock Symbol
600510.SS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

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