Insights

Luxury Retail Partnerships Peony has established longstanding collaborations with major luxury retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue, and NET-A-PORTER, indicating strong retail presence and premium brand positioning. This opens opportunities to expand into similar high-end retail channels in new markets or strengthen collaborations with existing partners.

Eco-Conscious Appeal The brand's commitment to sustainability by using recycled fabrics in all swimwear textiles since 2019 positions it as an eco-conscious choice among consumers. Partnering with retailers and platforms that prioritize sustainability can drive brand visibility and sales within eco-minded customer segments.

Luxury Market Focus With revenue estimated between 1 million and 10 million and existing partnerships with upscale retailers, Peony targets the premium segment of the apparel industry. Sales strategies can focus on premium pricing, exclusivity, and limited editions to further attract high-net-worth customers or luxury boutiques.

Digital Engagement Using advanced tech stack components like React, Klaviyo, and Foursixty indicates a focus on engaging digital and e-commerce platforms. Leveraging this digital expertise can help develop targeted marketing campaigns and personalized shopping experiences to increase online sales.

Brand Storytelling The brand's authentic storytelling centered around ocean love, sustainability, and craftsmanship provides a compelling narrative. This can be utilized in sales materials and partnership pitches to attract retailers and consumers looking for meaningful and purpose-driven products.

peony Tech Stack

peony uses 8 technology products and services including BugSnag, cdnjs, Foursixty, and more. Explore peony's tech stack below.

  • BugSnag
    Analytics
  • cdnjs
    Content Delivery Network
  • Foursixty
    Content Management System
  • RSS
    Content Management System
  • React
    Javascript Frameworks
  • Emotion
    Javascript Frameworks
  • Route
    Logistics
  • Klaviyo
    Marketing Automation

Media & News

peony's Email Address Formats

peony uses at least 1 format(s):
peony Email FormatsExamplePercentage
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
50%
First-Last@peonyswimwear.comJohn-Doe@peonyswimwear.com
50%

Frequently Asked Questions

Where is peony's headquarters located?

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peony's main headquarters is located at 37a Tallebudgera Creek Road, Unit 3. The company has employees across 6 continents, including OceaniaAsiaAfrica.

What is peony's stock symbol?

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peony is a publicly traded company; the company's stock symbol is 600510.SS.

What is peony's official website and social media links?

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peony's official website is peonyswimwear.com and has social profiles on LinkedIn.

What is peony's NAICS code?

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peony's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does peony have currently?

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As of December 2025, peony has approximately 47 employees across 6 continents, including OceaniaAsiaAfrica. Key team members include Owner: R. M.Director: H. S.Digital Marketing Manager: K. B.. Explore peony's employee directory with LeadIQ.

What industry does peony belong to?

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peony operates in the Retail Apparel and Fashion industry.

What technology does peony use?

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peony's tech stack includes BugSnagcdnjsFoursixtyRSSReactEmotionRouteKlaviyo.

What is peony's email format?

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peony's email format typically follows the pattern of First-Last@peonyswimwear.com. Find more peony email formats with LeadIQ.

When was peony founded?

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peony was founded in 2012.

peony

Retail Apparel and FashionQueensland, Australia11-50 Employees

Born from a life-long love affair with the ocean and named after the bloom that signals the beginning of summer. Peony is a swimwear and resortwear brand of authenticity and purpose, committed to consciously creating beautiful pieces that instil freedom, transcend seasons and stand the test of time.

All pieces are designed at peony House, the brand’s beloved design studio by the sea in Australia. Created in-house exclusively, textile prints begin as hand sketches and custom fabrics are designed from the yarn, allowing every piece to be the purest expression of the brand’s distinct handwriting.

All peony materials are carefully chosen with intention and care. All swimwear fabrics are made from recycled content. Uniquely to peony this includes all printed fabrics, custom textures and inner linings. This is the peony standard and has been since 2019.

With its eco-pioneering efforts and innate charm, peony has been featured in Forbes and Vogue, and has longstanding partnerships with the world's leading retailers such as Harrods, Browns, Selfridges, Saks Fifth Avenue and NET-A-PORTER.

Section iconCompany Overview

Headquarters
37a Tallebudgera Creek Road, Unit 3
Stock Symbol
600510.SS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2012
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    peony's revenue is estimated to be in the range of $1M$10M

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