Insights

Strong Market Presence Penny Market Italia operates over 287 discount retail stores across 17 regions, indicating substantial local market penetration and a large customer base that could be targeted with tailored sales solutions or loyalty programs.

Growing Financial Capacity With annual revenues estimated between 100 million and 250 million dollars, the company demonstrates solid financial performance, providing opportunities for scalable solutions in supply chain, logistics, and point-of-sale technologies.

Operational Expansion The company's history of rapid expansion through acquisitions and new store openings suggests ongoing growth plans, creating potential for partnerships in store development, retail technology, or inventory management systems.

Tech-Driven Approach Utilizing tools like Cloudflare Bot Management and data analytics platforms such as Mintel and YouGov shows a focus on digital security and market insights, enabling opportunities for innovative tech solutions and data-driven marketing services.

Strategic Industry Position As part of the REWE Group, Penny Market Italia is positioned within a competitive European discount retail landscape, offering avenues for collaboration on sustainability initiatives, supply chain optimization, and technology integration to enhance competitive advantage.

Penny Market Italia Tech Stack

Penny Market Italia uses 8 technology products and services including AutoCAD, Open Graph, YouGov, and more. Explore Penny Market Italia's tech stack below.

  • AutoCAD
    Cad & Graphics
  • Open Graph
    Content Management System
  • YouGov
    Governance, Risk And Compliance
  • Mintel
    Governance, Risk And Compliance
  • HSTS
    Security
  • Cloudflare Bot Management
    Security
  • WhatsApp
    Social Sharing
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Penny Market Italia's Email Address Formats

Penny Market Italia uses at least 2 format(s):
Penny Market Italia Email FormatsExamplePercentage
FLast@pennymarket.itJDoe@pennymarket.it
82%
First.Last@pennymarket.itJohn.Doe@pennymarket.it
14%
FMiddleLast@pennymarket.itJMichaelDoe@pennymarket.it
2%
FirstLast@pennymarket.itJohnDoe@pennymarket.it
1%
FiLast@pennymarket.itJoDoe@pennymarket.it
1%
FLast@penny.itJDoe@penny.it
100%

Frequently Asked Questions

What is Penny Market Italia's official website and social media links?

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Penny Market Italia's official website is penny.it and has social profiles on LinkedIn.

What is Penny Market Italia's NAICS code?

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Penny Market Italia's NAICS code is 44-45 - Retail Trade.

How many employees does Penny Market Italia have currently?

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As of February 2026, Penny Market Italia has approximately 3.2K employees across 4 continents, including EuropeAfricaAsia. Key team members include Coo: G. K.Head Of Security Dept: D. C.Executive Assistant To Chief Executive Officer: M. J. S.. Explore Penny Market Italia's employee directory with LeadIQ.

What industry does Penny Market Italia belong to?

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Penny Market Italia operates in the Retail industry.

What technology does Penny Market Italia use?

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Penny Market Italia's tech stack includes AutoCADOpen GraphYouGovMintelHSTSCloudflare Bot ManagementWhatsAppX-Content-Type-Options.

What is Penny Market Italia's email format?

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Penny Market Italia's email format typically follows the pattern of FLast@pennymarket.it. Find more Penny Market Italia email formats with LeadIQ.

When was Penny Market Italia founded?

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Penny Market Italia was founded in 1994.

Penny Market Italia

RetailLombardy, Italy1001-5000 Employees

PENNY MARKET ITALIA
Nazione Germania
Fondazione1973
Fondata da gruppo REWE
Sede principale Colonia
Siti web 
www.pennymarket.it
www.rewe-group.com
 
Penny Market è una catena europea di supermercati discount di origine tedesca, presente in Europa con oltre 2.800 punti vendita Penny Market.
 
Appartiene al gruppo Rewe ed è presente in Germania, Austria, Italia, Repubblica Ceca, Ungheria, Romania e in Bulgaria. Nel corso di un processo di espansione internazionale, nell’estate 1994 è stata costituita la Penny Market Italia S.r.l. in compartecipazione con la Esselunga S.p.A., sfruttando a un tempo l'esperienza del gruppo tedesco alla conoscenza del mercato del gruppo italiano. Nel 1994 viene aperto il primo punto vendita Penny Market a Cremona.
 
Nel 1999 Esselunga esce dal capitale di Penny Market Italia, e la società passa sotto il controllo totale del gruppo Rewe.
 
A partire dal 2000 inizia una aggressiva politica di espansione con l'acquisto di una cinquantina di punti vendita di dimensioni medio-piccole dalla Plus Italia, situati in Liguria, Toscana e Umbria.
 
È attualmente presente In Italia con oltre 287 punti vendita distribuiti in 17 regioni, serviti da 6 centri di distribuzione.

Section iconCompany Overview

Website
penny.it
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    Penny Market Italia's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    Penny Market Italia's revenue is estimated to be in the range of $100M$250M

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