Marketing Analytics Maturity The district already uses Google Analytics, Google Tag Manager, and Adobe Experience Cloud, indicating established digital marketing and analytics capabilities. This presents opportunities to upsell advanced analytics, marketing automation, CRM integrations, and training to optimize enrollment, engagement, and fundraising.

Security and Compliance Use of HSTS and secure web practices suggests a focus on cybersecurity. Positions us to offer FERPA-compliant data privacy solutions, identity and access management, secure hosting for portals and LMS, security assessments, and ongoing training for staff.

Tech Modernization Legacy components such as Perl/mod_perl and FlexSlider imply modernization needs across websites and apps. Potential engagements include CMS modernization, cloud hosting, API integration, migration services, and ongoing IT support to reduce maintenance risk.

Procurement Readiness Revenue scale and district size indicate budget for education technology, financial systems, and admin software. Target opportunities include ERP/financial management, student information systems, cloud accounting and budgeting tools, and training/implementation services.

Regional Partnerships Listed as a local peer (Salem High School) suggests a regional network for multi-site contracts and shared services. Ideal for district-wide procurement programs, cybersecurity and cloud hosting across multiple schools, and managed IT services.