Corporate Training Contract training programs for local companies offer a path to scalable workforce development; position Penn State Berks Continuing Education as a partner for safety, compliance, IT, and leadership programs; emphasize customization and delivery options on site or online leveraging campus connections.

Credential Pathways Non-credit professional development is a gateway to credential programs and degree pathways; propose bundles of continuing education that convert busy adults into credential holders and potential degree enrollees; use Salesforce Marketing Cloud to nurture prospects and align communications with academic calendars.

Educator Development Educator professional development and pre college programs for grades five to twelve present cross opportunities to partner with local districts; propose delivering PD credits, digital learning training, and college readiness camps through joint programs.

Tech Marketing Tech and marketing optimization for continuing education: leverage the existing Salesforce Marketing Cloud and other tools to improve enrollment marketing and program administration; propose an integrated learning platform that syncs with CRM for better lead capture, enrollment tracking, and reporting.

Security Compliance Security and compliance growth: a recent data breach underscores the need for staff training in cybersecurity and regulatory compliance; propose security awareness programs, phishing simulations, and incident response planning as a value add for continuing education clients and internal operations.