Strategic Acquisition Pendula was acquired by Smart Communications in August 2025, signaling a shift toward enhanced omnichannel orchestration. This presents an opportunity to engage the parent from a renewed combined offering perspective and explore cross-sell of AI-powered engagement solutions to customers in Pendula’s existing footprint.

Expansion Growth With rapid expansion activities and a new Marketing Director as of January 2025, Pendula is prioritizing market reach and brand expansion. Target channels include Telco, Utilities, Education, Health and Retail in ANZ and ASEAN, suggesting a bilingual or regionalized sales approach and partnerships to accelerate adoption.

AI Enablement Pendula emphasizes adaptive and two-way customer experiences leveraging generative AI and a broad tech stack that includes OpenAI, Drift, Braze and more. This indicates a fit for AI-first CX enhancements, retention campaigns, and predictive engagement offerings for enterprise-grade marketing and customer teams.

Mid-market Focus Current company size (11-50 employees) and revenue range of 1M-10M place Pendula in a scale-up, mid-market segment. This suggests opportunities for scalable, outcome-driven engagements with relatively shorter sales cycles and potential for phased deployment across multiple verticals.

Partnership Potential Existing partnerships with Isoton in telecom and Lockeroom Gym in executive-focused training indicate openness to ecosystem collaboration. There is potential for channel partnerships or co-sell arrangements with telcos and vertical-specific integrators to accelerate penetration in ANZ and ASEAN regions.