Insights

Acquisition Context Pen-Cal was acquired by Voya Financial in early 2018, indicating a transition in ownership and potential integration opportunities for financial services, retirement plan administration, and benefits consulting solutions within a larger corporate ecosystem.

Tech Footprint Current tech stack includes web analytics, tag management, and UI frameworks (Facebook Pixel, Google Analytics, Quantcast Measure, jQuery, ZURB Foundation, PWA), signaling receptiveness to digital engagement improvements, website optimization, and user experience enhancements.

Retirement Expertise Founded in 1959 to consolidate retirement plan consulting and administration under one roof, Pen-Cal presents a longstanding value proposition in executive and employee benefits, offering upsell opportunities for integrated benefit design, administration, and education services.

Financial Scale With estimated revenue of 10–25 million and a lean team (11–50 employees), Pen-Cal represents a mid-market client profile with potential needs for scalable financial technology, compliance tooling, and cost-efficient back-office solutions to support growth post-acquisition.

Growth Channels Recognition as a top executive benefit consulting firm and relationships with large incumbents suggest opportunities for partnerships or joint offerings with asset managers, insurers, and consulting firms seeking to expand retirement/benefit administration capabilities.

Similar companies to Pen-Cal

Pen-Cal Tech Stack

Pen-Cal uses 8 technology products and services including Facebook Pixel, Quantcast Measure, jQuery, and more. Explore Pen-Cal's tech stack below.

  • Facebook Pixel
    Analytics
  • Quantcast Measure
    Analytics
  • jQuery
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • PWA
    Miscellaneous
  • Payment Processing
  • ZURB Foundation
    UI Frameworks
  • Google Analytics
    Web Analytics

Pen-Cal's Email Address Formats

Pen-Cal uses at least 4 email formats:
Pen-Cal Email FormatsExamplePercentage
FLast@pencal.comJDoe@pencal.com
75%
Last@pencal.comDoe@pencal.com
13%
First.Last@pencal.comJohn.Doe@pencal.com
7%
FirstLast@pencal.comJohnDoe@pencal.com
5%

Frequently Asked Questions

What is Pen-Cal's phone number?

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You can contact Pen-Cal's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Pen-Cal's official website and social media links?

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Pen-Cal's official website is pencal.com and has social profiles on LinkedIn.

How much revenue does Pen-Cal generate?

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As of October 2026, Pen-Cal's annual revenue is estimated to be $10M - $25M.

What is Pen-Cal's NAICS code?

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Pen-Cal's NAICS code is 52 - Finance and Insurance.

How many employees does Pen-Cal have currently?

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As of October 2026, Pen-Cal has approximately 19 employees across 2 continents, including North America and Europe. Key team members include Managing Director: S. N., Managing Director: S. N. and Qualified 401(k) Administrator: K. G. Explore Pen-Cal's employee directory with LeadIQ.

What industry does Pen-Cal belong to?

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Pen-Cal operates in the Financial Services industry.

What technology does Pen-Cal use?

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Pen-Cal's tech stack includes Facebook Pixel, Quantcast Measure, jQuery, jQuery UI, PWA, PayPal, ZURB Foundation and Google Analytics.

What is Pen-Cal's email format?

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Pen-Cal's email format typically follows the pattern of FLast@pencal.com. Find more Pen-Cal email formats with LeadIQ.
Pen-Cal logo

Pen-Cal

Financial ServicesUnited States11-50 Employees

Pen-Cal is a United States–based financial services firm established in 1959 by Bob Penland, with a focus on retirement plan consulting and administration. The company positions itself as a comprehensive provider that brings together executive and employee benefit consulting, aiming to streamline both strategy and administration under one roof for its clients. Its services target organizations seeking integrated retirement and benefit solutions, addressing the need for coordinated plan design, governance, and execution within the retirement and executive benefits space. Over its history, Pen-Cal has developed a reputation as a leading firm in its niche, reflecting a long-standing emphasis on technology and administrative capability to support client needs. A notable development in its recent history involved a corporate change in early 2018, when Voya Financial announced the acquisition of Pen-Cal Administrators, highlighting a significant shift in its corporate alignment while leaving the focus on retirement and benefit services intact.

Section iconCompany Overview

Phone number
Website
pencal.com
NAICS Code
52 - Finance and Insurance
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Pen-Cal's revenue is estimated to be in the range of $10M - $25M

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