Strong Brand Legacy Pelikan's long-standing history of over 180 years and its presence in the market as a traditional yet innovative brand positions it as a trusted choice for premium writing and artistic products, offering opportunities to target high-end retail and boutique outlets.

Recent Ownership Expansion The recent acquisition of Pelikan Group by Pelikan International Corporation Berhad through Hamelin Brands highlights strategic growth and expansion prospects, suggesting potential for increased distribution channels and new market penetrations.

Diverse Product Launches Pelikan continues to innovate with limited editions and special collections, indicating opportunities to collaborate on exclusive products or seasonal campaigns tailored for collectors, enthusiasts, and premium buyers.

Tech-Enabled Presence With a modern tech stack including AWS and web development tools, Pelikan maintains a robust digital platform, providing avenues for digital marketing, e-commerce partnerships, and personalized customer engagement strategies.

Market Position and Reach Operating in the high-revenue range with a global footprint and comparable competitors like Aurora and Waterman, Pelikan offers substantial cross-promotional and B2B sales opportunities within the premium stationery and luxury gift markets.