Regional focus Target security opportunities in the Intermountain region where Peak Security operates, emphasizing tailored physical security officer services and integrated electronic systems for multi-site clients.

SMB to mid-market Position Peak as a scalable security partner for mid-market organizations with 200–500 employees, highlighting cost-effective managed security programs combining armed/uniformed officers, patrols, alarms, and access control.

Integrated tech Leverage Peak's technology stack (alarm monitoring, video analytics, access control) to upsell digital security solutions, data-driven monitoring, and remote risk assessment for existing clients.

Growth potential Explore expansion opportunities with facilities management, healthcare, and commercial real estate clients in the region, offering comprehensive security ecosystems to replace fragmented vendors.

Competitive differentiation Differentiate by offering customized security designs, rapid response, and local, region-specific service commitments, positioning Peak against larger national providers with a focus on personalized service.