Insights

Market Proximity Peak Resorts operates 14 ski resorts primarily within 100 miles of major metropolitan markets such as New York City, Boston, Philadelphia, Cleveland, and St. Louis. This strategic location presents opportunities for targeted advertising, partnerships with urban-based travel agencies, and localized promotional campaigns to attract day-trippers and overnight visitors.

Diverse Activity Offerings The resorts offer a broad range of activities including skiing, snowboarding, tubing, mountain biking, and summer recreation, creating avenues for cross-promotional packages with outdoor gear providers, equipment rentals, and activity-specific services to bolster user engagement and increase ancillary sales.

Technology Utilization Peak Resorts employs various digital tools such as Alteryx, Facebook Pixel, and Qualtrics, indicating openness to data-driven marketing, targeted advertising, and personalized customer engagement, which can be leveraged through customized marketing solutions or performance analytics services.

Recent Regulatory Challenges The company faces ongoing legal and regulatory issues related to sales tax practices and safety compliance, highlighting a potential need for consulting or compliance management solutions to mitigate risks, streamline operations, and enhance corporate reputation.

Growth Potential With a revenue range of 25 to 50 million dollars and ongoing promotional initiatives like the Epic Beginner Bundle, there are opportunities to introduce innovative sales platforms, loyalty programs, or digital marketing solutions to accelerate growth and improve customer retention across their diverse resort locations.

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Peak Resorts Tech Stack

Peak Resorts uses 8 technology products and services including Alteryx, Facebook Pixel, SQL, and more. Explore Peak Resorts's tech stack below.

Alteryx
Advanced Analytics And Data Science
Facebook Pixel
Analytics
SQL
Database
Mailgun
Email
Cisco
Network Hardware
Qualtrics
Online Form Builders
Elavon
Payment Processing
Smartsheet
Project Management

Media & News

Peak Resorts's Email Address Formats

Peak Resorts uses at least 2 format(s):

Peak Resorts Email Formats	Example	Percentage
FLast@peakresorts.com	JDoe@peakresorts.com	85%
Last@peakresorts.com	Doe@peakresorts.com	7%
FirstLast@peakresorts.com	JohnDoe@peakresorts.com	8%
FLast@vailresorts.com	JDoe@vailresorts.com	79%
First.Last@vailresorts.com	John.Doe@vailresorts.com	15%
FirstL@vailresorts.com	JohnD@vailresorts.com	5%
FiLast@vailresorts.com	JoDoe@vailresorts.com	1%

Frequently Asked Questions

Where is Peak Resorts's headquarters located?

Peak Resorts's main headquarters is located at Broomfield, Colorado United States. The company has employees across 3 continents, including North AmericaAsiaEurope.

What is Peak Resorts's phone number?

You can contact Peak Resorts's main corporate office by phone at

+1-636-938-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Peak Resorts's stock symbol?

Peak Resorts is a publicly traded company; the company's stock symbol is SKIS.

What is Peak Resorts's official website and social media links?

Peak Resorts's official website is vailresorts.com and has social profiles on LinkedIn.

What is Peak Resorts's SIC code NAICS code?

Peak Resorts's SIC code is 7011 - Hotels and Motels NAICS code is 713 - Amusement, Gambling, and Recreation Industries.

How many employees does Peak Resorts have currently?

As of December 2025, Peak Resorts has approximately 1K employees across 3 continents, including North AmericaAsiaEurope. Key team members include Vice President, Chief Accounting Officer: C. B.Vice-President Of Business: R. D.Director Of Development: J. B.. Explore Peak Resorts's employee directory with LeadIQ.

What industry does Peak Resorts belong to?

Peak Resorts operates in the Recreational Facilities industry.

What technology does Peak Resorts use?

Peak Resorts's tech stack includes AlteryxFacebook PixelSQLMailgunCiscoQualtricsElavonSmartsheet.

What is Peak Resorts's email format?

Peak Resorts's email format typically follows the pattern of FLast@peakresorts.com. Find more Peak Resorts email formats with LeadIQ.

When was Peak Resorts founded?

Peak Resorts was founded in 1982.

Peak Resorts

Q: What is Peak Resorts's official website and social media links?

Peak Resorts's official website is vailresorts.com. Peak Resorts has social profiles on LinkedIn.

Q: How many employees does Peak Resorts have currently?

Peak Resorts has approximately 1K employees.

Q: What technology does Peak Resorts use?

Peak Resorts's tech stack includes D2L, Azure Virtual Desktop, Microsoft Office 2007, FedEx, Facebook Pixel.

Q: What is Peak Resorts's NAICS code?

Peak Resorts's NAICS code is 713 (Amusement, Gambling, and Recreation Industries).

Recreational FacilitiesColorado, United States1001-5000 Employees

Now part of the Vail Resorts family. 

Formerly Peak Resorts (NASDAQ:SKIS), Headquartered in Missouri, Peak Resorts is a leading owner and operator of high-quality, individually branded ski resorts in the U.S. The company currently operates 14 ski resorts primarily located in the Northeast and Midwest, 13 of which are company-owned. 

The majority of the resorts are located within 100 miles of major metropolitan markets, including New York City, Boston, Philadelphia, Cleveland and St. Louis, enabling day and overnight drive accessibility. The resorts under the company’s umbrella offer a breadth of activities, services and amenities, including skiing, snowboarding, terrain parks, tubing, dining, lodging, equipment rentals and sales, ski and snowboard instruction and mountain biking and other summer activities. Visit peakresorts.com to learn more.