Rental Advantage Peace Surplus runs a strong summer and winter gear rental program with a full-service ski shop, offering the lowest rental rates in town and a clear path to convert renters into buying customers through accessories, upgrades, and service packages.

Tourism Partnerships The Flagstaff storefront opposite the Amtrak station creates natural opportunities to partner with hotels, tour operators, and local attractions for bundled rentals and purchases, in-store pickup, and cross-promotions with other tourism players.

Brand Focus With a broad lineup of top outdoor brands, the store can create high-margin bundles and tailored kits for beginners, families, or seasonal trips to boost average order value and differentiate from national chains.

Digital Growth Given a WordPress-based site and Stripe integration, there is room to grow online sales, improve local SEO, and leverage events marketing to drive foot traffic, demos, and rental promotions while building an opted-in customer base.

Community Partnerships Working with a very small team, Peace Surplus can scale through partnerships with outdoor guides, schools, clubs, and resorts to offer group rental programs, gear sponsorships, and refurbishing or consignment partnerships that expand reach.