Market Focus Target events in Columbus and Central Ohio, including weddings, corporate functions, and private parties, with a focus on expanding presence in wedding and corporate catering segments to increase average order value and repeat business.

Growth Opportunity Leverage partnerships with local venues and backyard/onsite catering to promote full-service catering packages, potentially expanding to event planning add-ons and rental services to boost per-event revenue.

Tech Enablement Utilize current tech stack (WordPress, Google Ads, Shopify) to run targeted marketing campaigns, drive online orders, and streamline quoting, with potential upsell through packaged menus and seasonal promotions.

Competitive Position Position as a flexible, full-service caterer with a long-standing local history since 1990, emphasizing reliability and proximity to clients in Central Ohio to win mid-market corporate and personal events against higher-volume competitors.

Financial Leverage With sub-million revenue and lean team, pursue scalable offerings, bundled menus, and cross-sell opportunities (food stations, BBQ services, office catering) to increase order size while maintaining margins.