Insights

Growing Entertainment Hub PBIR is a well-established motorsports and entertainment facility with a diverse range of events and activities, attracting automotive enthusiasts and corporate clients. This presents opportunities for sponsorship, event management, and experiential marketing partnerships.

Strategic Industry Partnerships Recent collaborations with Tire Group International and the hosting of high-profile racing events suggest an active partnership strategy. There is potential to expand alliances with automotive brands, tire companies, and aftermarket parts suppliers seeking targeted exposure.

Targeted Audience Engagement The facility’s involvement in karting, autocross, and driving schools indicates a loyal and engaged customer base of both amateur and professional racers. Selling advertising, memberships, and training programs to this niche could generate additional revenue streams.

Technological Integration PBIR employs digital tools such as Google Analytics, WordPress, and event tracking, providing data-driven insights into customer behavior. Leveraging this data can support targeted marketing campaigns and personalized sales offers to drive repeat business.

Expansion and Renovation Potential Following a $20 million renovation and modernization, PBIR appears to be investing in upgrades that enhance customer experience. There may be opportunities to offer premium experiences, private rentals, and VIP packages to high-value clients looking for exclusive motorsports venues.

Similar companies to pbir

pbir Tech Stack

pbir uses 8 technology products and services including iCIMS, Open Graph, WordPress, and more. Explore pbir's tech stack below.

  • iCIMS
    Applicant Tracking Systems
  • Open Graph
    Content Management System
  • WordPress
    Content Management System
  • Indeed
    Human Resource Management System
  • AMP
    Javascript Frameworks
  • Google Tag Manager
    Tag Management
  • YouTube
    Video Players
  • Google Analytics
    Web Analytics

pbir's Email Address Formats

pbir uses at least 1 format(s):
pbir Email FormatsExamplePercentage
FLast@racepbir.comJDoe@racepbir.com
90%
FirstL@racepbir.comJohnD@racepbir.com
10%

Frequently Asked Questions

Where is pbir's headquarters located?

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pbir's main headquarters is located at 17133 Beeline Highway Jupiter, Florida 33478 United States. The company has employees across 1 continents, including North America.

What is pbir's phone number?

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You can contact pbir's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is pbir's official website and social media links?

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pbir's official website is racepbir.com and has social profiles on LinkedIn.

What is pbir's NAICS code?

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pbir's NAICS code is 7112 - Spectator Sports.

How many employees does pbir have currently?

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As of April 2026, pbir has approximately 51 employees across 1 continents, including North America. Key team members include Vice President Of Food And Beverage: R. R.President: J. L.Event Manager: H. M.. Explore pbir's employee directory with LeadIQ.

What industry does pbir belong to?

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pbir operates in the Spectator Sports industry.

What technology does pbir use?

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pbir's tech stack includes iCIMSOpen GraphWordPressIndeedAMPGoogle Tag ManagerYouTubeGoogle Analytics.

What is pbir's email format?

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pbir's email format typically follows the pattern of FLast@racepbir.com. Find more pbir email formats with LeadIQ.

pbir

Spectator SportsFlorida, United States51-200 Employees

Palm Beach International Raceway™ (PBIR) is a state-of-the-art, acclaimed motorsports and entertainment facility featuring a challenging 2.034-mile asphalt Road Course, an exciting 1/4-mile concrete Drag Strip, and a thrilling 8/10-mile Kart Track. Approved for Indy Car testing, the 10-turn Road Course at PBIR consists of a 6/10-mile straightaway, 90-foot-wide flex-use area, 40- to 60-foot-wide seamless track, and a 6-degree banked corner. The Road Course welcomes world-class annual events including Formula Drift and the Palm Beach Grand Prix. Designed by former NHRA World Champion Wayne McMurtry, the Drag Strip at PBIR hosts such premier events as the International Hot Rod Association’s Nitro Jam, Pro Winter Warm-Up, 5-Day Citrus Nationals, and Super Chevy Show. Sanctioned by the World Karting Association as a Master Track, the 12-turn, 26-foot-wide Kart Track at PBIR hosts the Florida Winter Tour and conducts karting schools, training courses, 3-hour endurance races, auto crossing events, racing leagues, and “arrive & drive” programs. Driving schools, testing, private rentals, and corporate events are held at PBIR year-round. Founded in 1964 and acquired in 2008 by IRG Sports + Entertainment, PBIR underwent a $20 million remodeling including an upgraded Road Course, low-glare lighting, safety barriers, luxury chalet, VIP trailer and timing tower. Located in Jupiter, FL, PBIR is the home of the Palm Beach Driving Club, MRP Motorsport, and Driven2Win Drag Racing School.

Section iconCompany Overview

Headquarters
17133 Beeline Highway Jupiter, Florida 33478 United States
Phone number
NAICS Code
7112 - Spectator Sports
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    pbir's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    pbir's revenue is estimated to be in the range of $1M$10M

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