Market Expansion Potential PayJustNow operates within South Africa’s rapidly growing retail payment landscape, offering flexible buy-now-pay-later solutions that cater to consumers seeking convenience. This positions the company well for expansion into other emerging markets where digital retail payments are increasing in adoption.

Strategic Partnerships The company's recent collaborations with retailers like Madison Boutique demonstrate strong partnership opportunities with consumer-facing brands seeking seamless payment solutions, opening channels for upselling integrated payment services and loyalty programs.

Innovation in Verification The deployment of selfie verification technology enhances fraud prevention and customer trust, creating a compelling value proposition for enterprise clients focused on secure payment systems, which could unlock enterprise-level vendor relationships.

Mobile App Adoption With the launch of its user-friendly app enabling split payments without point-of-sale integration, PayJustNow is positioned to target small to medium retailers prioritizing digital tools to improve checkout experiences and reduce cart abandonment.

Revenue Growth Opportunities Operating in a mid-range revenue bracket with a focus on expansion and technological advancements, PayJustNow has the potential to increase sales by targeting larger retail chains and fintech providers aiming to diversify their payment options or enhance their digital ecosystems.