Market Presence Payfirma has established a strong presence across North America with over 8,000 business clients, indicating a broad market reach that can be tapped for expansion into similar or adjacent verticals.
Acquisition Opportunity Since acquisition by Merrco Payments in early 2018, Payfirma has the backing of a larger financial organization, presenting opportunities for upselling integrated financial solutions or premium payment services to existing clients.
Technology Integration Payfirma's integration with various software like Rezgo and its white-label platform PayHQ demonstrate its flexibility; targeted partnerships or platform enhancements could attract clients seeking customized or embedded payment solutions.
Financial Potential With revenue ranging from 1M to 10M and funding of 13M, Payfirma shows growth potential. Sales efforts focused on expanding its client base and cross-selling advanced payment features could unlock additional revenue streams.
Competitive Positioning While competing with companies like BlueSnap and PPRO, Payfirma’s focus on mobile and integrated payments with a dedicated North American footprint offers strategic differentiation that can be leveraged to win new clients in niche markets.
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$50M$100MPayfirma uses 8 technology products and services including AdRoll, Atlassian, Adobe, and more. Explore Payfirma's tech stack below.
| Payfirma Email Formats | Percentage |
| First.Last@payfirma.com | 100% |
Financial ServicesBritish Columbia, Canada2-10 Employees
Payfirma is an award-winning payments company that helps businesses accept credit and debit cards online, in-stores, and on mobile devices. Over 8,000 businesses across North America use Payfirma’s payment tools to get paid easily and keep all transaction data in one, simple place. When businesses use data to make decisions abut customers, products, and employees, they run smarter, more successful companies.
Company Overview
Funding & FinancialsPayfirma has raised a total of $13M of funding over 8 rounds. Their latest funding round was raised on May 27, 2015 in the amount of $13M.
Payfirma's revenue is estimated to be in the range of $1M$10M
Funding & FinancialsPayfirma has raised a total of $13M of funding over 8 rounds. Their latest funding round was raised on May 27, 2015 in the amount of $13M.
Payfirma's revenue is estimated to be in the range of $1M$10M
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