Brand Legacy Advantage Paul Moak Automotive operates two award winning brands in Jackson, MS, with a 55 year Honda legacy and multi-generational family ownership. The dual-brand strength supports cross-buying, bundled service plans, and co-branded marketing with OEM support to lift revenue per customer.

Cross Sell Potential A single location serving Honda and Subaru buyers enables cross-brand cross-selling of accessories, maintenance plans, financing options, and trade-in opportunities. Use analytics and pixels to identify overlapping buyers and run targeted campaigns to convert them.

Digital Marketing Maturity The dealership already leverages Google Analytics, Google Tag Manager, Facebook Pixel and other tech to capture and analyze visitor data. There is an opportunity to expand marketing automation, retargeting, and online-to-offline strategies to convert online interest into showroom visits.

Aftersales Growth With modest headcount and mid-market revenue, there is room to grow aftersales through extended warranties, maintenance packages, OEM parts subscriptions, and enhanced service scheduling that increase repeat visits and service revenue.

Market Positioning Strong Mississippi presence and Subaru Love Promise recognition position the group for regional partnerships, fleet opportunities, community events, and certified pre-owned programs to broaden new and used vehicle volumes.