Small agency scale Target the firm as a boutique full service agency with a strong local footprint in West Michigan, presenting an opportunity to upsell integrated advertising packages to nearby retailers and regional businesses seeking personalized, hands-on service.

Retail specialization Position offerings around their retail and consumer show expertise to attract regional retailers, shopping centers, and event organizers needing multi-channel campaigns, in-store promotions, and event sponsorships.

Full service capabilities Leverage their end-to-end production and media planning strengths to propose bundled solutions that combine TV, radio, digital, outdoor, and direct mail for businesses aiming to consolidate vendors and streamline approvals.

Growth budget potential With revenue in the 1M–10M range and a 30+ year track record, target mid-market brands looking to scale marketing spend, offering performance-driven media buying and measurable creative that optimizes ROAS.

Tech and analytics Highlight their tech stack and analytics capabilities, including web presence, data-driven planning (Piwik PRO Core), and performance monitoring, as a selling point to clients prioritizing data-backed media strategies and reporting transparency.