Premium hospitality design Target hospitality brands and boutique hotels in Detroit and midwestern markets expanding decorative interiors. Patrick Thompson Design specializes in hospitality, commercial, retail, and bespoke residential spaces, presenting a strong case for cross-selling broader design services to prospective clients in these sectors.

Mid-market scale With 11-50 employees and annual revenue in the 25-50 million range, the firm operates at a design studio scale that appeals to mid-tier brands seeking high-end outcomes without large-firm overhead. Propose retainer-based or project-based engagements, including phased design services and ongoing refresh programs.

Tech-enabled design Leverage their use of SketchUp, WordPress, JSON-LD, and other tools to offer complementary technology-driven services such as BIM-enabled deliverables, content management support, and SEO-rich project showcases. Emphasize capabilities in 3D visualization, web integration, and data-driven asset management.

Strategic partnerships Position Patrick Thompson Design for collaboration with larger branding or advisory firms (similar to mid-sized peers in the industry). Propose joint ventures on hospitality and retail projects where scale and niche expertise are both valued, creating a pathway for referrals and co-creative engagements.

Growth opportunities With substantial revenue yet a relatively small team, there is potential for expanding service lines (e.g., sustainable design consulting, procurement coordination, and lifecycle styling). Offer packaged add-ons and scalable design programs to upsell existing clients and win new accounts in related sectors.