Local Footprint Patrick Motors runs multi-brand operations in Auburn and Shrewsbury, MA with a long family-owned legacy. The two-location footprint, along with brand diversity, supports strong service retention, cross-brand vehicle sales, and bundled maintenance or warranty offers to grow lifetime value.

EV Opportunity Volkswagen and Subaru portfolios align with accelerating EV and hybrid demand. Position the dealer to upsell EV-ready service packages, certified pre-owned EVs, and charging-install partnerships to capture growing interest from local buyers.

Digital Optimization The dealer already uses digital marketing tools and CDK Global. There is an opportunity to optimize campaigns, improve attribution, and expand online scheduling, financing, and service booking experiences to convert more inquiries into showroom visits.

Fleet Growth Target local businesses and municipal fleets for vehicle procurement and service contracts, leveraging the two-location service network and OEM programs to secure steady, repeat business.

Local Advantage Leverage award-winning status and long-standing local presence to increase service retention, certified pre-owned sales, and loyalty through maintenance bundles, parts, and aftercare partnerships.