AI-powered retail PassBy offers an AI-powered market intelligence platform focused on retail, providing real-world, foot-traffic driven insights. This positions them as a strategic ally for retailers seeking to optimize operations, real estate decisions, and marketing strategies.

Copilot integration Recent launches include Almanac plugin for Microsoft Copilot, enabling PassBy data to flow into familiar workflows (Copilot, Teams, Excel). This creates a low-friction path for sales teams to advocate PassBy data in enterprise buying committees.

ChatGPT partnership Introduction of a PassBy ChatGPT app and collaboration with OpenAI expands AI-enabled access to retail intelligence within conversational interfaces, offering a compelling upsell to AI-driven decision tools for retailers and technology partners.

Product momentum Frequent platform enhancements such as PassBy 2.0 and Places 2.0 indicate strong product development velocity and a expanding feature set, suggesting opportunities to upsell to existing customers and cross-sell new modules like Spend Insights.

SMB to mid-market tilt With a revenue range of 1–10 million USD and a mid-sized employee base, PassBy sits between SMBs and larger enterprises, signaling potential for tiered pricing, pilot programs, and targeted expansion into retail chains and regional operators seeking scalable intelligence.