AI powered retail PassBy's AI-driven market intelligence platform analyzes customer journeys beyond store walls, offering actionable insights across operations, real estate, marketing, and strategy. This positions them as a source of data-led decision support for retailers seeking competitive differentiation.

Foot traffic intel Recent product expansions into Almanac, ChatGPT app, and Copilot integrations suggest a push to embed retail intelligence in widely used workflows. This creates sales avenues for integrations with existing enterprise tools (Microsoft Copilot, Teams, Excel, and OpenAI platforms).

Real-time retail Launch of PassBy 2.0 and Apps SDK indicates a focus on real-time data access and developer-friendly APIs. This presents an opportunity to upsell to retailers and tech partners needing up-to-date store performance signals and customizable analytics.

SMB to mid-market Current employee range and reported revenue suggest a growing scale-up targeting mid-market retailers. Sales outreach can emphasize scalable insights, cost-to-value for improving in-store execution, and real-world shopper patterns to inform opening/expansion decisions.

Platform ecosystem Multi-channel tech stack and partnerships with AI platforms open doors for co-sell opportunities with ERP/CRM vendors, analytics providers, and cloud tools. Position PassBy as a data enrichment layer for retailer digital transformation initiatives.