Growing Retail Presence Passarela Calçados maintains a significant physical retail presence with 40 stores in São Paulo, complemented by a nationwide online store, providing multiple touchpoints to engage customers and explore cross-channel sales strategies.

Digital Engagement The company's use of advanced digital marketing tools such as TikTok Pixel and Google AdSense indicates a focus on targeted online advertising, which presents opportunities for analytics and enhancements in digital campaign offerings.

Moderate Revenue Scale With annual revenues estimated between 1 million and 10 million dollars, Passarela is positioned as a mid-sized retailer, potentially open to scalable solutions that support growth in both physical and e-commerce channels.

Tech Infrastructure Operating on a robust tech stack including Microsoft Azure and Apache HTTP Server, there is scope for offering cloud-based operational solutions or cybersecurity services tailored for retail companies.

Retail Market Trend As a company operating within a competitive apparel retail sector against players like Dafiti and CENTAURO, Passarela might be interested in innovative inventory management, customer engagement, and loyalty program technologies to strengthen its market position.