Insights

Awards and Recognition Pass It Down has earned notable awards including the World Summit Award from the United Nations in 2022, highlighting credibility in digital storytelling and interactive exhibits that can be leveraged when approaching cultural institutions for partnerships or platform adoption.

NFT Marketplace Opportunity The company launched Iconic Moments, an online NFT marketplace for museums, archives, and cultural institutions, signaling a potential cross-sell path to cultural organizations seeking digital asset strategies and provenance, as well as potential collaborations with NFT communities and galleries.

Funding and Growth Past seed and early-stage funding rounds, including investments from VentureSouth and a $2M funding event, indicate a growth trajectory and readiness to scale solutions; this can be a signal for enterprise conversations or expanded feature sets for larger cultural institutions.

Small but Specialized With a lean team of 2-10 employees, Pass It Down is a specialized, agile provider of digital exhibits and interactive storytelling; this suggests a need for scalable partnerships, channel programs, or white-label opportunities to broaden capacity and reach.

Tech Stack Fit The use of Ruby on Rails, WordPress, and front-end tooling points to a familiar, extensible stack suitable for content-rich experiences; target opportunities include museums, archives, and brands seeking customizable exhibit builders, analytics, and cross-platform delivery across web and touchscreen.

Pass It Down Tech Stack

Pass It Down uses 8 technology products and services including Adobe Creative Cloud, WordPress Super Cache, Open Graph, and more. Explore Pass It Down's tech stack below.

  • Adobe Creative Cloud
    Audio, Video, Graphics
  • WordPress Super Cache
    Caching
  • Open Graph
    Content Management System
  • Lightbox
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Moment.js
    Javascript Libraries
  • Google Analytics
    Web Analytics
  • Ruby on Rails
    Web Frameworks

Media & News

Pass It Down's Email Address Formats

Pass It Down uses at least 1 format(s):
Pass It Down Email FormatsExamplePercentage
First@passitdown.comJohn@passitdown.com
43%
First.Last@passitdown.comJohn.Doe@passitdown.com
28%
Last@passitdown.comDoe@passitdown.com
29%

Frequently Asked Questions

What is Pass It Down's official website and social media links?

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Pass It Down's official website is passitdown.com and has social profiles on LinkedInCrunchbase.

How much revenue does Pass It Down generate?

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As of July 2026, Pass It Down's annual revenue is estimated to be $1M - $10M.

What is Pass It Down's SIC code NAICS code?

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Pass It Down's SIC code is 7372 - Prepackaged Software NAICS code is 5112 - Software Publishers.

How many employees does Pass It Down have currently?

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As of July 2026, Pass It Down has approximately 7 employees across 1 continents, including North America. Key team members include Full Stack Engineer: G. W.. Explore Pass It Down's employee directory with LeadIQ.

What industry does Pass It Down belong to?

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Pass It Down operates in the Software Development industry.

What technology does Pass It Down use?

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Pass It Down's tech stack includes Adobe Creative CloudWordPress Super CacheOpen GraphLightboxjQueryMoment.jsGoogle AnalyticsRuby on Rails.

What is Pass It Down's email format?

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Pass It Down's email format typically follows the pattern of First@passitdown.com. Find more Pass It Down email formats with LeadIQ.

How much funding has Pass It Down raised to date?

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As of July 2026, Pass It Down has raised $3.3M in funding. The last funding round occurred on Sep 21, 2021 for $2M.

When was Pass It Down founded?

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Pass It Down was founded in 2015.
Pass It Down logo

Pass It Down

Software DevelopmentLouisiana, United States2-10 Employees

Pass It Down is a Baton Rouge-based software development company that builds a digital exhibit platform enabling cultural institutions and brands to create interactive exhibits for online and touchscreen formats. The platform focuses on digital storytelling and exhibit-building, serving museums, archives, and related organizations seeking engaging ways to present collections. The firm operates with a small team, anchored in Baton Rouge, Louisiana.

In early 2022, the company launched Iconic Moments, an online marketplace for NFTs aimed at museums, archives, and other cultural institutions. Also in 2022, Pass It Down was recognized with a World Summit Award by the United Nations for its work in digital storytelling. Earlier collaborations include a partnership with Lflbhistory to improve how museums archive and share local and national history.

Section iconCompany Overview

SIC Code
7372 - Prepackaged Software
NAICS Code
5112 - Software Publishers
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $3.3M

    Pass It Down has raised a total of $3.3M of funding over 6 rounds. Their latest funding round was raised on Sep 21, 2021 in the amount of $2Mas a seed.

  • $1M - $10M

    Pass It Down's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $3.3M

    Pass It Down has raised a total of $3.3M of funding over 6 rounds. Their latest funding round was raised on Sep 21, 2021 in the amount of $2Mas a seed.

  • $1M - $10M

    Pass It Down's revenue is estimated to be in the range of $1M - $10M

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