Parham Santana- The Brand Extension Agency Employee Directory
Advertising ServicesNew York, United States11-50 Employees
Parham Santana operates as a brand extension agency within the advertising services sector, based in New York City, New York. The firm focuses on helping established brands enter new product categories, expand retail distribution, and refresh presence and performance across in-store and online channels. Its approach relies on proprietary tools that help blueprint and shape future brand extensions. With 31 years of experience, the company has guided more than 100 brand extensions, including clients among the top global licensors, and its brand extension work accounts for a multi-billion-dollar retail value. The company serves leading brand owners and retailers across distribution channels, including Food Network, Better Homes and Gardens, American Girl, Turner Classic Movies, Walmart, Target, and Sesame Workshop. In May 2022, Parham Santana announced a partnership with the Museum of the City of New York to pursue retail and manufacturing opportunities in hard and soft goods, home décor, apparel, stationery, games, and toys.
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