Global library strength Paramount International owns and distributes a vast legacy library of iconic titles across multiple regions, presenting cross-sell opportunities for licensing, ancillary rights, and streaming catalog campaigns to boost subscriber growth in targeted markets.

Regional leadership With a strong footprint in Australia, Chile, Argentina, the UK, and other markets, there are multiple regional sales angles for co-productions, advertising partnerships, localized content bundles, and slate deals tailored to each market’s consumer preferences.

Diverse monetization Paramount’s mix of studios, networks, and streaming services enables bundled offerings (advertising, subscription, and transactional models) for advertisers and retail partners, expanding opportunities for sponsored content, CTV campaigns, and cross-platform sponsorships.

Strategic partnerships Recent activity shows collaboration with external partners and tech-enabled initiatives (Colossal partnership, potential conservation campaigns) that open doors for co-branded campaigns, IP licensing, and experiential marketing with aligned brands.

Executive visibility C-suite attention at major industry events (MIPCOM Cannes Personality of the Year) signals high-profile marketing and sponsorship opportunities, making it a favorable time to propose exclusive media programs, premieres, and exclusive rights deals.