Market leadership Paramount Fence is positioned as Michigan’s leading fence company with a strong focus on customer service and satisfaction, multi-category offering (vinyl, wood, chain link, aluminum, specialty fences), and a track record of perfect online reviews and BBB accreditation. Leverage this trust to upsell higher-margin warranty packages, maintenance services, or premium fencing materials to existing customers.

Expansion potential With 11-50 employees and a showroom in Livonia serving Southeast Michigan, there’s room to scale service provinces, increase project capacity, or add maintenance contracts for both residential and commercial clients. Target nearby suburbs with high home remodeling activity for expansion and recurring service opportunities.

Tech-enabled sales Current tech stack includes HubSpot Analytics, WordPress, Shopify, and Microsoft 365, suggesting solid digital marketing, CRM, and e-commerce capabilities. Use data-driven lead scoring, automated follow-ups for free estimates, and digital warranties to shorten sales cycles and convert inquiries into recurring service agreements.

Financial health Reported revenue range of $10M-$25M indicates a mid-market fence company with meaningful project volume. This supports targeted outreach for larger commercial fencing projects, multi-site installations, and longer-term maintenance contracts that can boost lifetime value.

Competitive edge Multiple years named Best Fence Company in Michigan and a broad product line create a defensible position against competitors. Sell bundled offerings (installation plus extended warranties, maintenance plans, and seasonal servicing) to improve customer retention and cross-sell across fence types.