Comfortful patient Capitalize on the newly launched Comfort Menu to position premium in-office patient experience offerings and upsell related comfort or recovery services, such as spa-like amenities or post-visit care products.

In-house specialties Leverage the diverse in-house expertise in periodontics, endodontics, implants, and cosmetic dentistry to offer bundled care packages, cross-sell advanced procedures to existing general dentistry patients, and reduce referrals to external specialists.

Tech enabled Highlight the practice’s use of high tech dental services and modern equipment to target tech-savvy patients and differentiate from competitors; explore digital marketing and tele-dentistry follow-ups to improve engagement.

Growth potential With revenue in the low to mid single digits and a mid-size team, pursue scaled marketing campaigns, community outreach, and partnerships to attract new patients in Salem and surrounding areas while monitoring profitability targets.

Patient experience Promote patient-centric services such as Invisalign and store-a-tooth offerings alongside comfort initiatives to drive higher case acceptance, repeat visits, and positive word-of-mouth referrals among local families.