Insights

Heritage Luxury Parade Design is a small to mid-sized luxury jewelry retailer with a long-standing founder-led design team and a focus on high-quality gemstones, suggesting potential for exclusive partnerships, limited-edition collections, or heritage-driven marketing collaborations to drive premium sales.

Strong Revenue With annual revenue in the $10M–$25M range and a dedicated design and production focus, there is room to scale through expanded direct-to-consumer initiatives, wholesale partnerships, and premium e-commerce experiences that preserve brand prestige.

Acquisition Momentum Recent acquisition of Garden City Floral indicates strategic expansion beyond jewelry into curated luxury lifestyle offerings, presenting cross-sell opportunities with floral, gifting, and event partnerships to broaden customer touchpoints.

Digital Foundations Existing tech stack includes WordPress, WooCommerce, and AdRoll, signaling readiness for targeted digital campaigns, enhanced customer journeys, and analytics-driven merchandising to lift online conversion and average order value.

Key Relationships Founder-led leadership with active involvement in design and gemstone selection presents a compelling story for high-end collaborations, celebrity or influencer programs, and exclusive bespoke services that can command premium pricing and loyalty.

Similar companies to Parade Design

Parade Design Tech Stack

Parade Design uses 8 technology products and services including AdRoll, WordPress, WooCommerce, and more. Explore Parade Design's tech stack below.

Parade Design's Email Address Formats

Parade Design uses at least 1 email format:
Parade Design Email FormatsExamplePercentage
First@paradedesign.comJohn@paradedesign.com
100%

Frequently Asked Questions

What is Parade Design's phone number?

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You can contact Parade Design's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Parade Design's official website and social media links?

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Parade Design's official website is paradedesign.com and has social profiles on LinkedIn.

How much revenue does Parade Design generate?

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As of August 2026, Parade Design's annual revenue is estimated to be $10M - $25M.

What is Parade Design's NAICS code?

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Parade Design's NAICS code is 4483 - Jewelry, Luggage, and Leather Goods Stores.

How many employees does Parade Design have currently?

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As of August 2026, Parade Design has approximately 11 employees across 2 continents, including North America and Asia. Key team members include User Interface Designer: O. A. Explore Parade Design's employee directory with LeadIQ.

What industry does Parade Design belong to?

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Parade Design operates in the Retail Luxury Goods and Jewelry industry.

What technology does Parade Design use?

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Parade Design's tech stack includes AdRoll, WordPress, WooCommerce, Google Workspace, Mailgun, WP Engine, PHP and Google Search Console.

What is Parade Design's email format?

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Parade Design's email format typically follows the pattern of First@paradedesign.com. Find more Parade Design email formats with LeadIQ.

When was Parade Design founded?

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Parade Design was founded in 2001.
Parade Design logo

Parade Design

Retail Luxury Goods and JewelryCalifornia, United States11-50 Employees

Parade Design operates in the retail luxury jewelry sector, producing and curating high-quality gemstones within a design-forward framework. The company relies on an award-winning design team and a hands-on production approach, including hand selection of gemstones for its collections such as Reverie. It is led by two brothers, Allen Pung as chief executive overseeing design and production and William Pung as vice president of marketing guiding product development and signature pieces; the firm is based in Monrovia, California and operates as a small to mid-sized business.
Parade integrates design with production through its design and CAD teams to refine each style, including the Reverie Collection and the Lyria Crown. The company emphasizes timeless, high-quality jewelry intended to be cherished for generations. In August 2023, Parade Designs, Inc. announced the acquisition of Gardencityfloral, expanding its portfolio in fine jewelry and design.

Section iconCompany Overview

Phone number
NAICS Code
4483 - Jewelry, Luggage, and Leather Goods Stores
Founded
2001
Employees
11-50

Section iconFunding & Financials

  • $10M - $25M

    Parade Design's revenue is estimated to be in the range of $10M - $25M

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