Online Growth Opportunity to accelerate growth by expanding online sales and multichannel presence. Recommend upgrading to a more robust e-commerce platform with SEO, local digital marketing, and social commerce to reach leather craft enthusiasts beyond the current footprint.

Tech Modernization Capitalize on existing security and cloud setup by offering a managed hosting and IT optimization package, including MySQL performance tuning and CRM integration with Microsoft 365 to improve customer experience and data insights.

Efficiency Boost Increase operational efficiency with an integrated retail stack that links POS, inventory, and supplier data to reduce manual work and free staff for high-value customer engagement.

Local Engagement Leverage local market strengths in Amarillo with community events, workshops, and partnerships around leather crafting to drive store visits and online orders from local customers.

Growth Partnerships Explore growth through wholesale or B2B leather supply partnerships, plus marketing collaborations with craft suppliers and educational content to create recurring revenue and a larger addressable market.