Panerai Email Format
Retail Luxury Goods and JewelryGeneva, Switzerland501-1000 Employees
Panerai is a Swiss luxury watchmaker with roots dating to 1860 in Florence, where it began as a workshop, shop, and school of watchmaking and historically supplied the Italian Navy with precision instruments. Since its acquisition by Richemont in 1997, Panerai has focused on developing and producing its own movements and watches at its Neuchâtel manufacture, merging Italian design sensibility with Swiss horology, and distributing its timepieces through an exclusive network of distributors and Panerai boutiques. The company is based in Meyrin, in the Geneva region of Switzerland. In 2026, Panerai unveiled the Submersible Navy SEALs Afniotech Experience Edition PAM01089, a 35-piece limited edition crafted from hafnium-based alloy and paired with a three-day Special Operations adventure in Florida, revealed at Watches & Wonders. This development illustrates the brand's continuing blend of heritage design with selective editions and experiential elements.