Venue Scale Palace Sports & Entertainment operates multiple large venues with high annual guest throughput, presenting a significant opportunity to upsell partnerships, premium experiences, and venue-wide sponsorships across The Palace of Auburn Hills, DTE Energy Music Theatre, Meadow Brook Amphitheatre, and Freedom Hill.

Sports & Events As owner of the Detroit Pistons and a diversified entertainment portfolio, there is potential to cross-sell sponsorships, experiential activations, and ticket packages that leverage both sports branding and live entertainment to attract regional brands seeking broad audience reach.

Strong Brand Heritage A storied NBA franchise with repeated recognition as an arena of the year; leverage these accolades in sales pitches to brands prioritizing proven audience engagement, loyalty programs, and long-term venue partnerships.

Community Engagement Emphasis on fan and community thrill suggests opportunities in local CSR aligned sponsorships, community events, and cause marketing partnerships that can drive local brand visibility and community impact.

Revenue Growth Potential Reported annual revenue in a mid-range, indicating room for revenue expansion through premium seating, upgraded technology experiences, data-driven marketing partnerships, and expanded corporate hospitality across all venues.