Pacific Springboard Employee Directory

International Trade and DevelopmentTexas, United States11-50 Employees

Pacific Springboard is a cross-border company that focuses on introducing healthy lifestyle brands from the United States to China, with the aim of helping them scale in a dynamic market. Based in Austin and Shanghai, the firm positions itself at the intersection of health and wellness, lifestyle and entertainment, and food and beverage, leveraging market-entry and growth strategies to align U.S. concepts with Chinese consumer demand. The company emphasizes a consumer base in China that seeks healthier, personalized options and uses this understanding to guide brand selection, real estate considerations, and market expansion into the broader Asia-Pacific region. The leadership team brings extensive experience from global brands and significant time in China, including roles with major corporations, providing an integrated platform to pair U.S. brands with Chinese operating partners for scale in China and beyond.

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