Pacific Coast Farmers' Market Association

Food and Beverage ServicesCalifornia, United States11-50 Employees

The Pacific Coast Farmers’ Market Association coordinates a network of certified farmers’ markets across the Bay Area, linking California growers with local consumers who purchase products directly from the farmers who produced them. Based in Concord, California, and founded in 1988, PCFMA is the region’s largest operator of certified farmers’ markets, running almost sixty weekly markets. The organization supports market activity by enabling customers to use WIC FMNP and CalFresh benefits through the Golden State Advantage EBT program at its markets. Its core customers include California farmers seeking direct-to-consumer sales and shoppers who value locally grown, California-produced goods at regular markets. The markets provide access to fresh produce while participating in nutrition programs, helping to address food access for eligible individuals. In 2026, PCFMA announced the addition of a new board member, reflecting ongoing governance activity.

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