Insights

Wellness Financing Paceline integrates health activity data with financial incentives through its own credit card and rewards program, signaling strong potential for partnerships with insurers, employers, and fintech platforms looking to incentivize healthy behaviors.

Data-Driven Partnerships The platform consolidates fragmented health data from wearables and apps to create meaningful signals. This capability is attractive to corporate wellness programs, health plans, and brands seeking measurable engagement metrics and ROI.

Seed to Series Recent multi-million Series A funding from notable investors suggests scalable growth and validation, opening doors with venture-backed clients seeking innovative wellness-finance integrations and digital health solutions.

Growth Indicators Revenue range and growing user engagement imply an expanding customer base; sales efforts can target mid-market to enterprise clients in fitness, insurance, and financial services seeking to reward sustained activity at scale.

Sustainability Angle Earlier partnerships focused on social impact and planetary initiatives align Paceline with ESG-conscious brands; co-selling with sustainability-minded organizations could unlock joint marketing and incentive-driven programs.

Paceline Tech Stack

Paceline uses 8 technology products and services including HashiCorp Terraform, Amazon DynamoDB, Zendesk, and more. Explore Paceline's tech stack below.

  • HashiCorp Terraform
    Configuration Management
  • Amazon DynamoDB
    Database
  • Zendesk
    Documentation Tools
  • Mailchimp
    Email
  • Apple Watch
    Hardware
  • Sumo Logic
    Logging
  • Venmo
    Payment Processing
  • CSS
    Web Tools And Plugins

Media & News

Paceline's Email Address Formats

Paceline uses at least 2 format(s):
Paceline Email FormatsExamplePercentage
First.Last@paceline.fitJohn.Doe@paceline.fit
69%
First@paceline.fitJohn@paceline.fit
26%
Last@paceline.fitDoe@paceline.fit
4%
First.L@paceline.fitJohn.D@paceline.fit
1%

Frequently Asked Questions

What is Paceline's stock symbol?

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Paceline is a publicly traded company; the company's stock symbol is KPET.

What is Paceline's official website and social media links?

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Paceline's official website is www.paceline.fit and has social profiles on LinkedInCrunchbase.

How much revenue does Paceline generate?

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As of July 2026, Paceline's annual revenue is estimated to be $1M - $10M.

What is Paceline's NAICS code?

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Paceline's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Paceline have currently?

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As of July 2026, Paceline has approximately 37 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Cto: C. M.Chief Scientific Officer: J. A. B.Chief Commercial And Chief Marketing Officer: N. W.. Explore Paceline's employee directory with LeadIQ.

What industry does Paceline belong to?

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Paceline operates in the Wellness and Fitness Services industry.

What technology does Paceline use?

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Paceline's tech stack includes HashiCorp TerraformAmazon DynamoDBZendeskMailchimpApple WatchSumo LogicVenmoCSS.

What is Paceline's email format?

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Paceline's email format typically follows the pattern of First.Last@paceline.fit. Find more Paceline email formats with LeadIQ.

How much funding has Paceline raised to date?

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As of July 2026, Paceline has raised $35M in funding. The last funding round occurred on Jan 01, 2024.

When was Paceline founded?

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Paceline was founded in 2019.
Paceline logo

Paceline

Wellness and Fitness ServicesCalifornia, United States11-50 Employees

Paceline is a San Francisco-based company operating in wellness and fitness services. It aggregates activity data from commonly used apps and wearables and converts it into a practical signal that reflects the progress of users. The process brings together fragments of health data, normalizes it, and translates it into information that can support a wellness journey, emphasizing that small, consistent actions accumulate over time. The company serves individuals actively pursuing health improvements and collaborates with brands, insurers, and financial platforms to extend the impact of ongoing activity. It sits within the wellness and fitness services industry as a platform that links health data to tangible value for both users and partners. In 2021, Paceline expanded its offerings with a health and wellness credit card, illustrating an approach to connect physical activity with financial tools.

Section iconCompany Overview

Stock Symbol
KPET
NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2019
Employees
11-50

Section iconFunding & Financials

  • $35M

    Paceline has raised a total of $35M of funding over 3 rounds. Their latest funding round was raised on Jan 01, 2024as a series_a.

  • $1M - $10M

    Paceline's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $35M

    Paceline has raised a total of $35M of funding over 3 rounds. Their latest funding round was raised on Jan 01, 2024as a series_a.

  • $1M - $10M

    Paceline's revenue is estimated to be in the range of $1M - $10M

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