Identity security Potential upsell opportunities around expanding identity and access management, zero trust, and governance capabilities with clients like King’s College London and other institutions leveraging ILM and Omada Identity Manager.

Microsoft expertise Leverage OCG’s eight-time Microsoft Partner of the Year track record to pursue deals that require deep Microsoft ecosystem integration and identity solutions built on Microsoft technologies.

Security partnerships Explore co-sell or partner-led approaches with security tool vendors (e.g., Lieberman RED suite) to win larger enterprise deals that demand rapid deployment of enterprise defense and automated identity controls.

Growth potential Target mid-market IT services buyers with $10M–$25M revenue band seeking scalable IAM and zero-trust implementations; highlight the proven 900+ project code library to accelerate delivery and time-to-value.

Industry momentum Capitalize on market signals from higher education and professional services where significant identity governance and provisioning needs exist, offering expansion into related sectors through existing references.