Strategic Partnerships Owlet has an active partner expansion strategy including collaborations with VGM Group and No Foot Too Small, plus industry programs like Owlet for Orgs. This signals opportunities to propose enterprise-level integrations, co-branded wellness initiatives, and group purchasing agreements for healthcare providers, employers, and community organizations.

Employer Benefit Roadmap The launch of an employer benefit program and partnerships with employer-focused entities indicate a path to sell to human resources and benefits teams. Target mid market to enterprise employers seeking medical-grade infant monitoring solutions to support new parents and reduce caregiving-related productivity loss.

Global Market Expansion Recent UK and Ireland rollouts for Owlet360 and ANZ product suite expansions show appetite for regional subscriptions and localized offerings. Sales opportunities exist in international channels, channel partnerships, and regional distributors to accelerate market penetration.

B2B Data Solutions Owlet’s large data assets and FDA-authorized wearables present a value proposition for hospitals, clinics, and insurers seeking remote monitoring insights and population health data. Propose enterprise data integrations, care-management workflows, and value-based pricing tied to health outcomes.

Healthcare Integration With a focus on bridging hospital and home and a growing ecosystem of partners, there’s potential to bundle with pediatric practices, telehealth services, and care coordination platforms, enabling bundled offerings and multi-channel selling to healthcare providers and medical groups.