Targeted Gaming Position Overlay Gaming as a precision audience tool for regulated online and land-based casinos, offering exposure, acquisition, and retention solutions to providers seeking qualified players and verified market data in the US and Canada.

Entrepreneur-led credibility Leverage leadership by Jon Friedberg, a World Series of Poker champion, to build trust with potential partners and highlight strategic product development and industry relationships to accelerate procurement conversations.

Nimble scale With a small team and revenue in the low to mid millions, pursue high-margin, scalable SaaS or marketplace revenue streams such as premium data insights, targeted advertising opportunities, and performance-based partner programs.

Cross-channel reach Emphasize the company’s web and mobile app platforms that deliver up-to-date, legal gaming options to both recreational and serious players, enabling multi-channel campaigns and retargeting strategies for providers.

Regulated market focus Highlight capabilities around compliance and market intelligence to address regulated gaming environments, presenting Overlay as a trusted partner for providers seeking compliant exposure in diverse U.S. and Canadian jurisdictions.