Established Market Presence Overland-Tandberg has over 44 years of delivering reliable data storage and archive solutions to enterprise and SMB clients globally, indicating a strong reputation and trust in the market that can be leveraged to expand sales in existing accounts.

Product Innovation Recent launches of SSD solid-state drives and advanced tape libraries demonstrate ongoing innovation in hybrid cloud and data protection solutions, presenting opportunities to cross-sell upgraded hardware and attract new customers seeking advanced storage technology.

Strategic Partnerships Collaborations with major partners like JP Morgan Chase and Ingram Micro Brasil highlight the company's focus on expanding distribution channels and integrating with financial and tech services, ideal for targeting large enterprises and global resellers in sales efforts.

Growing Revenue Potential With revenue estimated between $100 million and $250 million and recent funding of $22 million, Overland-Tandberg shows signs of growth and increasing capacity to invest in expanding product lines or entering new markets, creating upselling and cross-selling opportunities.

Customer Support Focus The establishment of a 24/7 call center for global tech support suggests an emphasis on excellent customer service, which can be used as a selling point when engaging prospects emphasizing support and service quality as part of the value proposition.