Insights

Audience Scale Outdoor Sportsman Group commands a large, engaged audience across magazines, TV, and radio, offering cross-platform advertising opportunities to reach 80 million sports enthusiasts with complementary formats.

Media Portfolio A diversified portfolio including 15 magazines and 23 TV productions provides multiple sponsorship and content integration options for brands seeking either broad reach or niche sponsorships within outdoor sports.

Industry Positioning As a premier outdoor media group with established brands like Petersen's Hunting and North American Whitetail, the company holds strong competitive positioning for advertisers targeting hunting, shooting, and fishing audiences.

Revenue Targeting With reported revenue in the 50 to 100 million range, there is room to expand ad sales, sponsorship deals, and custom content partnerships to push top-line growth through premium inventory and bundled offerings.

Tech & Reach Leveraging cloud and web technologies, including AWS and Cloudflare, presents opportunities to offer programmatic solutions, performance marketing campaigns, and enhanced digital ad experiences across their online properties.

Outdoor Sportsman Group Tech Stack

Outdoor Sportsman Group uses 8 technology products and services including Cloudflare Web Optimizations, Amazon Web Services, Cloudflare DNS, and more. Explore Outdoor Sportsman Group's tech stack below.

  • Cloudflare Web Optimizations
    Analytics
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare DNS
    Domain Name Services
  • jQuery
    Javascript Libraries
  • jQuery Migrate
    Javascript Libraries
  • WordPress Block Editor
    Page Builders
  • HTTP/3
    Web & Portal Technology
  • GoDaddy
    Web Hosting

Media & News

Outdoor Sportsman Group's Email Address Formats

Outdoor Sportsman Group uses at least 2 format(s):
Outdoor Sportsman Group Email FormatsExamplePercentage
First.Last@imoutdoors.comJohn.Doe@imoutdoors.com
79%
Last@imoutdoors.comDoe@imoutdoors.com
18%
Fir.Last@imoutdoors.comJoh.Doe@imoutdoors.com
3%
First.Last@imoutdoorsmedia.comJohn.Doe@imoutdoorsmedia.com
100%

Frequently Asked Questions

Where is Outdoor Sportsman Group's headquarters located?

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Outdoor Sportsman Group's main headquarters is located at Peoria, Illinois 61614 United States. The company has employees across 2 continents, including North AmericaEurope.

What is Outdoor Sportsman Group's official website and social media links?

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Outdoor Sportsman Group's official website is imoutdoorsmedia.com and has social profiles on LinkedIn.

What is Outdoor Sportsman Group's NAICS code?

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Outdoor Sportsman Group's NAICS code is 51211 - Motion Picture and Video Production.

How many employees does Outdoor Sportsman Group have currently?

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As of December 2025, Outdoor Sportsman Group has approximately 85 employees across 2 continents, including North AmericaEurope. Key team members include Vice President Information Technology: R. K.President: S. U.Owner: K. E.. Explore Outdoor Sportsman Group's employee directory with LeadIQ.

What industry does Outdoor Sportsman Group belong to?

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Outdoor Sportsman Group operates in the Media Production industry.

What technology does Outdoor Sportsman Group use?

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Outdoor Sportsman Group's tech stack includes Cloudflare Web OptimizationsAmazon Web ServicesCloudflare DNSjQueryjQuery MigrateWordPress Block EditorHTTP/3GoDaddy.

What is Outdoor Sportsman Group's email format?

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Outdoor Sportsman Group's email format typically follows the pattern of First.Last@imoutdoors.com. Find more Outdoor Sportsman Group email formats with LeadIQ.
Outdoor Sportsman Group logo

Outdoor Sportsman Group

Media ProductionIllinois, United States51-200 Employees

Outdoor Sportsman Group is a Peoria, Illinois-based media production company serving the outdoor sports community. It maintains a broad, multi-channel portfolio, including 15 magazines such as Petersen's Hunting, North American Whitetail, Guns & Ammo, Game & Fish, and Florida Sportsman, along with 23 television productions and syndicated radio programming. The organization targets an audience described as 80 million devoted sportsmen who access content across print, television, and radio, wherever they pursue their passions.

In the U.S. outdoor media landscape, it functions as a cross-format content producer focused on hunting, shooting, and fishing. Operating from Peoria, Illinois, it coordinates its magazine brands, television programs, and radio offerings to reach audiences nationwide. The provided description portrays Outdoor Sportsman Group as a significant contributor to outdoor media, delivering content across several channels.

Section iconCompany Overview

Headquarters
Peoria, Illinois 61614 United States
NAICS Code
51211 - Motion Picture and Video Production
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $50M$100M

    Outdoor Sportsman Group's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Outdoor Sportsman Group's revenue is estimated to be in the range of $50M$100M

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