Regional reach Outdoor News serves a broad Great Lakes footprint with 7 states and independent local publications, presenting a multi-platform opportunity for targeted regional advertising, sponsorships, and cross-channel content partnerships.

Multi-channel engagement The company operates newspapers, websites, email newsletters, radio/podcasts, and social assets, offering sales opportunities across print, digital, audio, and event sponsorships to maximize advertiser visibility.

Niche audience Audience focuses on hunting, fishing, boating, archery, and outdoor recreation with a 600k reader base and strong community presence at trade shows, enabling targeted marketing to enthusiasts and gear brands.

Growth potential With revenue in the mid tens of millions and growing digital leadership via OutdoorNews.com, there is room to expand sponsored content, programmatic opportunities, and premium digital placements for partners.

Early-stage efficiency Independent local editorial and sales teams across publications indicate opportunities to sell localized sponsorships, localized events, and geo-targeted campaigns aligned with regional lifestyle trends.