Channel Expansion Leverage partnerships with major pet brands carried by Outdoor Dog Supply such as SportDOG, E-Collar Technologies, DOGTRA, and DTSystems to cross-sell complementary accessories, training aids, and medicines to existing customers and expand into bundled offerings.

Midmarket Upsell With revenue in the $10M–$25M range and a lean 11-50 employee base, tailor SMB-friendly bundles and tiered service plans (priority support, loyalty pricing) to increase average order value while maintaining personalized customer service.

Training & Tech Capitalize on their interest in tracking equipment by offering value-added integrations, extended warranties, accessories, and trainer-focused bundles that include remote training aids and setup services to differentiate from mass retailers.

Digital Growth Support their robust tech stack by providing optimized digital marketing and e-commerce services, targeted ad campaigns, and analytics partnerships to improve conversion rates on Shopify and WooCommerce storefronts.

Sustainability & Loyalty Promote sustainable sourcing and family-owned business storytelling to enhance loyalty programs and repeat purchases, focusing on prompt service and high-quality product assurance to drive referrals among pet owners.