Insights

Diverse Product Range OTTO'S offers an extensive product portfolio with over 50,000 items including apparel, furniture, cosmetics, wines, and even automobiles, creating cross-selling opportunities across categories and attracting a broad customer base.

Strategic Market Presence With over 140 stores across Switzerland's German, French, and Italian-speaking regions, OTTO'S has established a strong regional footprint, enabling targeted regional campaigns and personalized marketing efforts.

Family-Run Growth As a family-owned business experiencing continuous success and having a staff of over 2,600 employees, OTTO'S presents opportunities for collaboration in employee engagement initiatives and loyalty programs.

Digital Infrastructure Utilizing a modern tech stack including Adobe Creative Cloud, cloud services, and data management tools, OTTO'S is positioned to enhance e-commerce capabilities and digital marketing strategies.

Financial Potential Generating revenue between 100 million and 250 million USD, OTTO'S presents significant sales opportunities through personalized promotions, store expansions, and enhanced omnichannel experiences tailored to Swiss consumers.

OTTO'S AG Tech Stack

OTTO'S AG uses 8 technology products and services including Adobe, cdnjs, Google Hosted Libraries, and more. Explore OTTO'S AG's tech stack below.

  • Adobe
    Audio, Video, Graphics
  • cdnjs
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • SAP
    Customer Relationship Management
  • Microsoft Office
    Office Suites
  • PayPal
    Payment Processing
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

OTTO'S AG's Email Address Formats

OTTO'S AG uses at least 1 format(s):
OTTO'S AG Email FormatsExamplePercentage
First.Last@ottos.chJohn.Doe@ottos.ch
98%
Last.First@ottos.chDoe.John@ottos.ch
2%

Frequently Asked Questions

Where is OTTO'S AG's headquarters located?

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OTTO'S AG's main headquarters is located at 3 Wassermatte Sursee, Lucerne 6210 Switzerland. The company has employees across 3 continents, including EuropeAsiaNorth America.

What is OTTO'S AG's official website and social media links?

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OTTO'S AG's official website is ottos.ch and has social profiles on LinkedIn.

What is OTTO'S AG's SIC code NAICS code?

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OTTO'S AG's SIC code is 4899 - Communications Services, Not Elsewhere Classified NAICS code is 44-45 - Retail Trade.

How many employees does OTTO'S AG have currently?

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As of May 2026, OTTO'S AG has approximately 580 employees across 3 continents, including EuropeAsiaNorth America. Key team members include Owner: J. W.Senior Buyer And Category Manager: H. W.Digital Marketing Manager: A. A.. Explore OTTO'S AG's employee directory with LeadIQ.

What industry does OTTO'S AG belong to?

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OTTO'S AG operates in the Retail industry.

What technology does OTTO'S AG use?

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OTTO'S AG's tech stack includes AdobecdnjsGoogle Hosted LibrariesSAPMicrosoft OfficePayPalAdobe Creative SuiteX-Content-Type-Options.

What is OTTO'S AG's email format?

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OTTO'S AG's email format typically follows the pattern of First.Last@ottos.ch. Find more OTTO'S AG email formats with LeadIQ.

When was OTTO'S AG founded?

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OTTO'S AG was founded in 1978.

OTTO'S AG

RetailLucerne, Switzerland501-1000 Employees

OTTO’S – alles ausser gewöhnlich 

OTTO’S – eine ganz gewöhnliche Warenhauskette? Im Gegenteil. Seit seiner Gründung vor über 45 Jahren hat sich unser Unternehmen zu einem echten Magnet für Schnäppchenjäger entwickelt. Die einzigartige Preispolitik ist jedoch längst nicht das einzige Markenzeichen des Unternehmens. OTTO’S geht auch sonst ganz bewusst ungewohnte Wege: Nebst dem beeindruckenden Standardsortiment von über 50’000 Artikeln finden die Kunden in den 140 Filialen auch Schuhe und Sporttextilien der bekanntesten Marken, Möbel, Parfüms, Qualitätsweine und sogar Autos. 

Dank mutigen Entscheidungen wie diesen befindet sich unser Unternehmen stetig auf Erfolgskurs. Daran dürfte sich auch in Zukunft so schnell nichts ändern. Der Familienbetrieb, der in zweiter Generation von Mark und Rolf Ineichen geführt wird, beschäftigt mittlerweile mehr als 2600 Mitarbeitende. Vom Hauptsitz in Sursee bedienen wir mit LKW-Flotte über 140 Filialen in der Deutschschweiz, in der Romandie und im Tessin. 
Wollen Sie mit uns durchstarten?
Wollen Sie Teil der OTTO’S-Familie werden? Wollen Sie wachsen, lernen, besser werden – und Ihr Können tagtäglich unter Beweis stellen? Dann starten Sie in Ihre Zukunft mit rund 2600 Mitarbeitenden aus der ganzen Schweiz an Ihrer Seite. Spannende Stellen warten auf Sie und zwar unter folgendem Link: 

https://www.ottos.ch/de/jobs/stellenangebote.html

Section iconCompany Overview

Headquarters
3 Wassermatte Sursee, Lucerne 6210 Switzerland
Website
ottos.ch
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1978
Employees
501-1000

Section iconMedia & News

Section iconFunding & Financials

  • $100M$250M

    OTTO'S AG's revenue is estimated to be in the range of $100M$250M

Section iconFunding & Financials

  • $100M$250M

    OTTO'S AG's revenue is estimated to be in the range of $100M$250M

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