Insights

Digital Transformation Otto Group has evolved from traditional catalog mail-order to a major player in digital retail with extensive e-commerce capabilities, including launching live shopping apps on platforms like Apple TV. This strategic focus on digital innovation presents ongoing opportunities to offer tailored digital marketing, app development, and tech integration services.

Sustainability Commitment With a longstanding environmental objective since 1986 and recent initiatives like partnering with Wildplastic to replace plastic shipping bags, Otto Group emphasizes ecological responsibility. Businesses offering eco-friendly logistics, recyclable packaging solutions, or sustainability-focused marketing could align well with their corporate values.

Leadership & Growth The company is undergoing leadership changes with new appointments of CEOs and board members, reflecting a dynamic growth phase. This opens opportunities to provide executive advisory, corporate training, or HR solutions to support their strategic expansion and digital initiatives.

Technological Edge Otto Group employs advanced tech stacks including Kafka, Signavio, and Ruby on Rails, indicating a strong emphasis on data-driven decision making and scalable e-commerce platforms. Solutions around data analytics, cloud integration, and process optimization can enhance their market competitiveness.

Market Position As Europe's largest online retailer with significant revenues and a broad geographic footprint, Otto Group is well-positioned to expand its supplier network and product offerings. There are opportunities for vendors in high-quality consumer goods, logistics services, and innovative retail solutions targeting their extensive customer base.

Otto Group Tech Stack

Otto Group uses 8 technology products and services including Apache Kafka, Signavio, HAProxy, and more. Explore Otto Group's tech stack below.

  • Apache Kafka
    Big Data Processing
  • Signavio
    Business Process Management
  • HAProxy
    Load Balancers
  • Splunk
    Miscellaneous
  • Ausgezeichnet
    Online Review Management
  • HTML
    Programming Languages
  • Kotlin
    Programming Languages
  • Ruby on Rails
    Web Frameworks

Media & News

Otto Group's Email Address Formats

Otto Group uses at least 1 format(s):
Otto Group Email FormatsExamplePercentage
First.Last@ottogroup.comJohn.Doe@ottogroup.com
96%
Last.First@ottogroup.comDoe.John@ottogroup.com
2%
FirstMiddle.Last@ottogroup.comJohnMichael.Doe@ottogroup.com
1%
First_Last@ottogroup.comJohn_Doe@ottogroup.com
1%

Frequently Asked Questions

What is Otto Group's phone number?

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You can contact Otto Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Otto Group's official website and social media links?

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Otto Group's official website is ottogroup.com and has social profiles on LinkedIn.

How much revenue does Otto Group generate?

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As of December 2025, Otto Group's annual revenue is estimated to be $5B.

What is Otto Group's SIC code NAICS code?

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Otto Group's SIC code is 7311 - Advertising Agencies NAICS code is 44-45 - Retail Trade.

How many employees does Otto Group have currently?

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As of December 2025, Otto Group has approximately 10K employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo Of The Otto Group: P. S.Cmo: F. G.Chief Of Staff / Strategic Advisor To The Board: J. G.. Explore Otto Group's employee directory with LeadIQ.

What industry does Otto Group belong to?

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Otto Group operates in the Retail industry.

What technology does Otto Group use?

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Otto Group's tech stack includes Apache KafkaSignavioHAProxySplunkAusgezeichnetHTMLKotlinRuby on Rails.

What is Otto Group's email format?

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Otto Group's email format typically follows the pattern of First.Last@ottogroup.com. Find more Otto Group email formats with LeadIQ.

When was Otto Group founded?

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Otto Group was founded in 1949.

Otto Group

RetailHamburg, Germany10001+ Employees

With a strong heritage as a family business and firmly rooted values, the Otto Group is looking to the future with confidence. Over the past 75 years, the company has developed from a catalog-based mail order company into an international digital retail and services group with 36,300 employees and a large number of key companies, brands and holdings in over thirty countries, primarily in Germany, the rest of Europe and North America. Its business activities extend to the Platforms, Brand Concepts, Retailers, Services and Financial Services segments. In the 2024/25 financial year (ending February 28), the Otto Group generated revenues of 15 billion euros. As the largest online retailer of European origin, it is shaping the digital retail and digital services of the future by drawing on its strength, market significance and values. Driven by a passionate and entrepreneurial performance culture, the Group is exploiting its vast market expertise and technological competence to inspire its many millions of customers with high-quality products, unique choice of goods and an array of services. The Otto Group is proof that a value-oriented approach and business success can go hand in hand. Environmental protection has been another corporate objective since 1986. It takes its ecological, social and digital responsibility seriously – and will continue to do so.

Section iconCompany Overview

Phone number
SIC Code
7311 - Advertising Agencies
NAICS Code
44-45 - Retail Trade
Founded
1949
Employees
10001+

Section iconFunding & Financials

  • $1B$10B

    Otto Group's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Otto Group's revenue is estimated to be in the range of $1B$10B

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