Marketing Modernization Leverage existing tools like Mailchimp and SEO investments to expand ticket and season pass sales through CRM driven automation, targeted campaigns, and analytics that improve conversion and guest retention.

Sustainability Opportunities Pursue energy efficiency and renewable energy projects (snowmaking optimization, lighting, building systems) to lower costs and open sustainability focused partnerships and grant opportunities.

Seasonal Revenue Expansion Develop year round offerings and partnerships to diversify revenue beyond winter, such as summer activities, events, equipment rentals, and bundled passes, plus cross promotions with regional tourism to attract off season visitors.

Tech Stack Growth Introduce scalable ticketing and customer data platforms, API driven integrations, enhanced hosting, security, and analytics to improve site reliability and guest insights.

Competitive Positioning Benchmark against similarly sized resorts to identify upsell opportunities such as loyalty programs, bundled passes, and strategic regional partnerships, supported by data driven marketing packages.