Strategic partnerships OrthoCarolina is expanding through collaborations with major health systems (Atrium Health, Novant Health, Scotland Health) and medical partners, presenting opportunities to position ancillary services, advanced musculoskeletal care programs, and joint ventures to broaden referral networks and care corridors.

Geographic expansion With a growing network of over 40 locations across North Carolina and new ambulatory surgery centers, there is potential to upsell centralized imaging, physical therapy, and spine/foot and ankle services to existing facilities and newly acquired centers.

Capital investments Recent investments in surgical centers and expanded operating rooms indicate readiness for increased throughput and expanded service lines, creating sales opportunities for medical devices, OR equipment, and supply chain optimization solutions.

Digital health growth Partnerships with digital solutions providers and a long-standing collaboration with E-dreamz show emphasis on digital presence and patient journey optimization, suggesting opportunities in telehealth platforms, patient engagement tools, and data analytics for outcomes and attribution.

Revenue scale With reported annual revenue in the mid to high hundreds of millions and physician-owned leadership, there is appetite for scalable, high-impact enterprise solutions—ranging from revenue cycle optimization and clinical workflow software to workforce optimization and training partnerships.