Global surgical broadcast Leverage ORLive’s world leading surgical broadcasting network with over 650 live and on‑demand surgeries and 23,000+ hours monthly to position value propositions around remote education, product demonstrations, and surgeon outreach for device manufacturers.

Strategic partnerships Target collaborations with hospitals and device manufacturers to expand co-branded streaming programs, sponsored surgical demonstrations, and product launch workflows that showcase new devices in live or on-demand formats.

Mid-market focus With a small to mid-size employee base and revenue in the 1–10 million range, pursue scalable, repeatable packages for smaller to mid-size medtech firms seeking broad visibility without the burden of enterprise-scale programs.

Content monetization Explore premium content offerings, such as exclusive expert commentary, device-specific case libraries, and interactive education modules, to diversify revenue streams beyond standard broadcasting.

Data-driven engagement Promote analytics and audience insights as a service to manufacturers and hospitals, enabling measurement of surgeon reach, technique adoption, and product interest to inform sales funnels and market strategy.