Eco-friendly labeling Orlandi recently launched EcoPro paper labels and EcoPro Paper-Wrap for fragrance sampling and hard-good packaging, signaling a strategic pivot toward sustainable, recyclable packaging solutions that can be offered as a value-add to CPG brands seeking greener credentials.

Fragrance sampling specialty With over 150 years in fragrance sampling technologies and scented retail product manufacturing, Orlandi positions itself as a niche partner for brands needing high-quality sampling programs, custom designed to drive product trials and promotional effectiveness.

Private, agile partner As a privately held company, Orlandi emphasizes quick reaction times and a dynamic, growth-oriented work environment, which can translate into faster project kickoff, customization, and tighter collaboration for client programs.

Mid-market focus Current revenue range ($10M–$25M) and employee count (51–200) place Orlandi squarely in the mid-market, presenting opportunities to scale existing sampling and packaging contracts with brands seeking scalable, cost-efficient fragrance and cosmetic packaging solutions.

Tech-enabled capabilities Utilizing a tech stack that includes OpenAI, Datadog, Microsoft 365, and e-commerce platforms suggests readiness to support digital marketing, data analytics, and streamlined order management, enabling enhanced measurement of sampling campaigns and efficient client onboarding.