Insights

Regional Expansion Strong national presence in Australia with growth into New Zealand, Europe, Canada, Japan and the UK presents ongoing cross-border wholesale opportunities and the potential to upsell regional distribution services, cold-chain capabilities, and exclusive Asian product lines to new markets.

Retail Partnerships Existing supply relationship with major supermarkets (Coles, Woolworths) indicates a proven route to scale; leverage these connections to introduce new private-label opportunities, seasonal promotions, and bundled Asian pantry assortments.

Product Portfolio Catalog includes widely recognized brands (O-Bento, ABC, Lee Kum Kee, Yeo’s) and diverse condiments, enabling cross-sell across store formats; explore category expansion into ready-to-eat meals, sauces, and regional specialties tailored to supermarket demand.

Regional Growth Recent and historical expansion into Japan and Eastern Asia signals appetite for Asia-focused cuisine; pursue partnerships for joint marketing, exclusive imports, and localized product assortments to capture growing authentic Asian food trends.

Operations & Tech Storite distribution partnership for a new distribution centre indicates scalability and improved logistics; offer optimized logistics, warehousing, and tech-enabled order fulfillment to existing and new retailers to enhance service levels and reduce lead times.

Oriental Merchant Group Tech Stack

Oriental Merchant Group uses 8 technology products and services including Nielsen, WooCommerce, Glide.js, and more. Explore Oriental Merchant Group's tech stack below.

  • Nielsen
    Analytics
  • WooCommerce
    E-commerce
  • Glide.js
    Javascript Libraries
  • jQuery
    Javascript Libraries
  • Microsoft Word
    Office Suites
  • Priority Hints
    Performance
  • Tailwind CSS
    UI Frameworks
  • Conditional Fields for Contact Form 7
    Widgets

Oriental Merchant Group's Email Address Formats

Oriental Merchant Group uses at least 2 format(s):
Oriental Merchant Group Email FormatsExamplePercentage
FirstL@oriental.com.auJohnD@oriental.com.au
98%
First@oriental.com.auJohn@oriental.com.au
2%

Frequently Asked Questions

What is Oriental Merchant Group's official website and social media links?

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Oriental Merchant Group's official website is orientalmerchant.com and has social profiles on LinkedIn.

How much revenue does Oriental Merchant Group generate?

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As of July 2026, Oriental Merchant Group's annual revenue is estimated to be $25M - $50M.

What is Oriental Merchant Group's NAICS code?

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Oriental Merchant Group's NAICS code is 42 - Wholesale Trade.

How many employees does Oriental Merchant Group have currently?

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As of July 2026, Oriental Merchant Group has approximately 196 employees across 4 continents, including OceaniaAsiaEurope. Key team members include Chief Human Resources Officer: C. C.Head Of Sales (ambient): A. O.Head Of Growth Enterprise: J. C.. Explore Oriental Merchant Group's employee directory with LeadIQ.

What industry does Oriental Merchant Group belong to?

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Oriental Merchant Group operates in the Wholesale industry.

What technology does Oriental Merchant Group use?

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Oriental Merchant Group's tech stack includes NielsenWooCommerceGlide.jsjQueryMicrosoft WordPriority HintsTailwind CSSConditional Fields for Contact Form 7.

What is Oriental Merchant Group's email format?

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Oriental Merchant Group's email format typically follows the pattern of FirstL@oriental.com.au. Find more Oriental Merchant Group email formats with LeadIQ.

When was Oriental Merchant Group founded?

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Oriental Merchant Group was founded in 1990.
Oriental Merchant Group logo

Oriental Merchant Group

WholesaleVictoria, Australia51-200 Employees

Oriental Merchant Group is a wholesale importer and distributor of authentic Asian groceries based in Mulgrave, Victoria, Australia. It supplies major supermarket chains such as Coles and Woolworths, along with independent grocers, with brands including O-Bento, ABC, Lee Kum Kee, Valcom, and Yeo's. The company operates across Australia and maintains a broader presence in the Asia-Pacific region and beyond, with activity noted in New Zealand, Europe, Canada, Japan, and the United Kingdom. The business employs a sizable workforce, reflecting its national and international distribution scope.

In the wholesale food industry, Oriental Merchant positions itself as a distributor of imported Asian foods and condiments to retailers, supporting category growth in its markets. It expanded its footprint by establishing Oriental Merchant Japan in 2019, and more recently partnered with Storite Systems to implement a storage solution for a new distribution centre in Hazelmere, Western Australia.

Section iconCompany Overview

NAICS Code
42 - Wholesale Trade
Founded
1990
Employees
51-200

Section iconFunding & Financials

  • $25M - $50M

    Oriental Merchant Group's revenue is estimated to be in the range of $25M - $50M

Section iconFunding & Financials

  • $25M - $50M

    Oriental Merchant Group's revenue is estimated to be in the range of $25M - $50M

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